Record-breaking summer at international box office
Monday 05 September 2011
With strong ticket sales since May through the beginning of September, the international cinemas are reporting record numbers this summer, making up for a lackluster start at the box office in 2011.
This performance is thanks in great part to three huge blockbusters - Harry Potter and the Deathly Hallows: Part 2, which has collected $937 million so far; Pirates of the Caribbean: On Stranger Tides hauling in $800.9 million; and Transformers: Dark of the Moon making $762.2 million.
Final numbers aren't available from Hollywood studios until the end of the week, per The Hollywood Reporter, but also fueling the big box office is the continued success of 3D films and animation sequels, such as The Smurfs, Cars 2 and Kung Fu Panda 2.
Compared to North America box office results, some films tallied a significant lead around the world, such as Harry Potter and the Deathly Hallows: Part 2, which collected 71.4 percent of the US gross for a total of $1.5 billion.
Pirates of the Caribbean: On Stranger Tides generated three-and-a-third times more than the North American figure and Transformers: Dark of the Moon more than double its US.
This growing trend for a stronger international market with certain films has led the major studios to adjust releases and marketing plans.
The summer's big budget superhero films, Thor, Conan and Green Lantern did not bring in expected revenues nor has the comic book adaptation of Cowboys & Aliens.
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