'Red' sequel in the works targets older audience
Wednesday 19 January 2011
The makers of the action-comedy
Red, starring Bruce Willis, Helen Mirren, John Malkovich and Morgan Freeman, have just hired the writers to create a sequel.
The film has made $164.7 million worldwide. The sequel will be written by the writers of the original Red, Jon and Erich Hoeber.
With the success of 2010's films such as Red and Sylvester Stallone's The Expendables, featuring casts of mostly 50-year-olds and earning combined totals of $439.2 million, Hollywood is taking notice of older audiences, according to a Variety report.
After years of the 40-something movie-goer being ignores, the baby boomer demographic is now being considered by the industry as a significant revenue source. Approximately one-third of upcoming productions are geared with the older audience in mind.
Statistics in 2009 from the Motion Picture Association of America noted the 40-and-up demographic made up 37% of the US film-going public, compared to the 25-to-39 range, which bought only 20% of tickets.
Research organization Screen Engine notes that older audiences see films as a primary source of entertainment and have maintained their rate of movie-going. They also have more cash.
The research claims that tickets sold to younger audiences are gradually declining, due to increased online activity, video games and higher ticket prices. Younger movie-goers are also more likely to view films after-market, as seen with Scott Pilgrim vs. the World and Kick-Ass.
Stallone is planning a sequel to The Expendables, tweeting that Jean-Claude Van Damme will possibly join the next cast along with tough guy actors like 43-year-old Jason Statham, who told Collider he is ready for another installment of the film.
Game of Thrones
Arts & Ents blogs
- 1 Three-year-old ultra-Orthodox Jewish children told 'the non-Jews' are 'evil' in worksheet produced by London school
- 2 Moscow voted the world's unfriendliest city
- 3 The excuses your boss is most likely to believe when you call in sick
- 4 I'm pansexual – here are the five biggest misconceptions about my sexuality
- 5 More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
The real reason Eddie Redmayne was cast as a trans woman in The Danish Girl
JK Rowling announces Harry Potter's son is starting at Hogwarts
Idris Elba is ‘too street’ to play 007, says James Bond author
Loose Women poll asking if rape is 'ever a woman's fault' sparks backlash
Akram Khan: Choreographer says dance is 'as important as maths and being a doctor'
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
Senior British politicians tell David Cameron: When dead children are being washed up on beaches, it's time to act
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don’t change Europe’s attitude to refugees, what will?
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up