DVD: Drag Me to Hell, For retail & rental, (Lions Gate)

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The Independent Culture

Sam Raimi returns to his Evil Dead roots with Alison Lohman as a loans officer who's harassed by a demon.

From its title onwards, the film revels in its Hallowe'en hokeyness, sticking to the hoariest of horror stand-bys (seances, storm-racked graveyards) and turning them into the stuff of gross-out comedy. There's some tremendous fun to be had, but it's ultimately a quick, trashy B-movie, rather than the masterpiece that Evil Dead fans were anticipating.