The greatest movie ever sold (12A)


In which gadfly documentarist Morgan "Super Size Me" Spurlock disappears up the commercial fundament with a movie about how to sell a movie.

Whereas his diatribe against Big Macs actually told us a few things we didn't know about the fast-food industry, this squib on product placement has nothing to say other than "marketing works". Well, did you ever? Spurlock spends time enlisting the support of brands both well-known (Mini Cooper) and utterly obscure (Mane'n'Tail shampoo), though how much fun it is to watch him talking in faceless boardrooms with company execs must be doubtful. He gets celebrity interviewees to blah on the subject – Ralph Nader, Noam Chomsky, Quentin Tarantino – and still fails to dispel the mood of utter pointlessness.