Sequels launch the return of the double feature
Tuesday 25 May 2010
With the sequel boom, cinemas are anxious to capitalize on the fever for certain "event films" such as the romance-comedy, Sex & the City 2, and the vampire drama, The Twilight Saga: Eclipse.
With tickets for Sex & the City 2 on sale six weeks prior to the film's release May 27, and selling out, some cinemas have scheduled a double-bill, playing both the original film and the sequel together. Last weekend Sex & the City was selling 37% of the advance tickets.
On June 30, AMC Theaters have programmed the "Twilight Experience" at select theaters, featuring a triple-bill of the new film and the last all three films - Twilight, New Moon and Eclipse. For $30, moviegoers will get to screen a triple-bill, plus extras, including a $10 gift card.
The event begins at 6:30 pm, on June 29, with the latest film in the series, Eclipse showing at 12:01 am, June 30.
Depending on how successful these upcoming events are, this may be the beginning of a trend, with more films showing the original version with the sequels.
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