'Super 8' seeks to surpass 'Judy Moody' and 'X-Men'
Thursday 09 June 2011
The new film
Super 8, directed by J.J. Abrams (
Star Trek and TV's
Fringe) and produced by Steven Spielberg, shoots for the top spot at the US box office, which it is likely to reach, although it is considered a wild card by Box Office Mojo.
Not a sequel from a franchise, a bestselling-book adaptation or filled with big stars, this original story, written by Abrams, is relying on the mystery of the alien. It should reach $25 to $30 million according to The Hollywood Reporter and up to $42 million per the Hollywood Stock Exchange.
Super 8 could narrowly beat X-Men: First Class, which is expected to dip by 50 percent from its opening take of $55.1 million, depending on word-of-mouth.
It could be a close call this weekend for Abrams's sci-fi tale, so the studio set up a Twitter campaign to create a buzz with limited sneak peeks in 325 theaters (including Imax theaters) on Thursday, a day before the official opening. The hashtag #Super8Secret connects to advance screening information and also global ticket purchases.
An homage to early Spielberg-style tales, set in 1979, the film features a group of kids making a movie with a Super 8 camera who witness a huge train crash but suspect it wasn't an accident after a series of inexplicable events occur in their small town. The film stars Kyle Chandler ( The Day the Earth Stood Still), Elle Fanning ( The Curious Case of Benjamin Button), and several young newcomers, including Joel Courtney.
The other movie opening in North America this weekend is Judy Moody and the NOT Bummer Summer, based on a popular children's adventure book series and starring Heather Graham as wacky Aunt Opal. It is expected to make under $10 million from a modest 2,000 theaters, instead of Super 8's 3,200.
Internationally, Super 8 opens in Asia Pacific markets including Australia and Hong Kong this weekend and rolls out over July and August around the world.
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