In the beginning was `The Word'
No 157: PEPSI
Sunday 08 December 1996
It's all built around Pepsi's curious decision to change its can to blue and promote this as a major act of cultural iconoclasm. A cruel world has suggested that Pepsi Blue is like Pepsi Red, only sillier. Anyway, the little show is built around the blue can: it's featured on-screen behind the presenters' heads, and you feel that in subsequent editions they'll do a remote interview with it.
That aside, there are all the familiar Planet 24/Word touches: a very small dwarf from Dominica - 28 inches tall - with a Pinky and Perky speeded- up voice; young people on all fours eating dogfood mince-pies; pop stars Ant and Dec with their cheery world-view.
Terry Christian, who isn't wholly stupid, looks resentful and embarrassed throughout. You know he'd rather be on a full-sized show. Dani Behr, however, is untroubled by doubt. She just reads the autocue and looks more than usually Valley Girl, an assemblage of nice colours and textures.
It's an odd thing, to find a formerly full-length scheduled show reduced like this, and looks sadder than other epic commercials. But it does offer opportunities for a whole range of programmes - product - now entering the Twilight Zone. Noel's House Party for MFI or Pets Win Prizes for Chum: it's a world ripe with potential.
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