In the beginning was `The Word'
No 157: PEPSI
Sunday 08 December 1996
It's all built around Pepsi's curious decision to change its can to blue and promote this as a major act of cultural iconoclasm. A cruel world has suggested that Pepsi Blue is like Pepsi Red, only sillier. Anyway, the little show is built around the blue can: it's featured on-screen behind the presenters' heads, and you feel that in subsequent editions they'll do a remote interview with it.
That aside, there are all the familiar Planet 24/Word touches: a very small dwarf from Dominica - 28 inches tall - with a Pinky and Perky speeded- up voice; young people on all fours eating dogfood mince-pies; pop stars Ant and Dec with their cheery world-view.
Terry Christian, who isn't wholly stupid, looks resentful and embarrassed throughout. You know he'd rather be on a full-sized show. Dani Behr, however, is untroubled by doubt. She just reads the autocue and looks more than usually Valley Girl, an assemblage of nice colours and textures.
It's an odd thing, to find a formerly full-length scheduled show reduced like this, and looks sadder than other epic commercials. But it does offer opportunities for a whole range of programmes - product - now entering the Twilight Zone. Noel's House Party for MFI or Pets Win Prizes for Chum: it's a world ripe with potential.
Bannatyne leaves Dragon's DenTV
They're back, they're big – and they're still spectacularly boringfilm
Arts & Ents blogs
- 1 Howard Jacobson: Let’s see the 'criticism' of Israel for what it really is
- 2 Gingers face extinction due to climate change, scientists warn
- 3 Brazil vs Germany World Cup 2014: In defence of Mesut Ozil - the Arsenal midfielder works magic in the shadows
- 4 Pornhub pleads with users to stop uploading videos of Brazil 'getting f**ked by Germany' in the World Cup
- 5 Give childhood back to children: if we want our offspring to have happy, productive and moral lives, we must allow more time for play, not less
Sustained immigration has not harmed Britons' employment, say government advisers
British jihadist calls for 'flag of Islam' over Downing Street and Buckingham Palace
Australia facing international condemnation after turning around Sri Lankans at sea
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
There’s a nasty smell in the political air – and it’s coming from the Tories