Interiors: A darker shade of pale

Susanna Cook runs Ally, a shop and design showcase in the heart of London, all in minimalist white. But her flat, a few doors away, is a different story. By Lisa Freedman

LAMB'S Conduit Street, a bustling commercial thoroughfare wedged between Bloomsbury and Clerkenwell, seems to be one of those remnants of a London that otherwise exists only in literature or memory. But while such areas tend to be turned over to tourism, so that Covent Garden has lost its market and Soho has marginalised its whores, Lamb's Conduit Street's shopkeepers still sell things you really need, and still greet each other by name.

I am here to visit Ally, which is a shop, design studio and installation space showcasing contemporary British furniture, photography, jewellery and ceramics behind its stark, clean, contemporary facade.

Ally's owner and creator, the 33-year-old graphic designer Susanna Cook, both lives and works here in the street. "I used to work in Covent Carden, but I prefer it here," she says. She is wearing high-fashion black and has a halo of Pre-Raphaelite hair. "It's off-centre. People can't get their head round what I do, and they're intrigued by it. And this is that type of area. I love it here more and more."

One can quite understand why people have some difficulty understanding the entity which is Ally. Inside the rambling, three-floored building which is the workplace, Cook runs an installation space in the basement, her graphic-design studio in a large open-plan space on the first floor (her clients include Boots and the ultra-hip Soho bar Lab), and in between, on the ground floor, the shop, which sells "everything I would like to own myself".

Susanna's flat is just down the street, and at first glance it appears to be nothing like the efficient minimalist whiteness of the building where she works. A year or so ago, when she found the flat, it was - in that doom-laden phrase beloved of estate agents - "in need of some updating". It was very Seventies: not Wallpaper Seventies, or James Bond revivalist chic Seventies, but Wendy Craig taste-bypass Seventies, with its tan bathroom suite.

But the flat had in its favour good natural light and "manageability". "Ally is a big thing to run," says the woman who, to save time, buys coffee from the cafe down the road and, back at home, decants it into pristine white cups. "This was a little space, totally controllable. I was getting divorced, moving from a flat in Camden and a house in Suffolk. This is my sanctuary."

Today Susanna's "sanctuary" might have taken as its theme the title of Matisse's famous work Luxe, Calme et Volupte, so chic and harmonious is its design. In fact, Cook insists she drew her inspiration from a rather more prosaic source, a box of artist's pastels, which she brings out to show me. "I love the colours, but I find them too messy to work with." Still unused, the decorous spectrum , inching from buff to violet, is exactly mirrored in the neat circle of four rooms.

Despite - or perhaps because of - its small scale, the flat is unusually luxurious. The first things one notices are the carpets: thick and a velvety seal-grey colour, they contrast with the austerity of so much contemporary flooring. "I've done floorboards," says Cook emphatically. "When I came here I just wanted comfort."

In small spaces, expensive tastes can be indulged even if one has only a fairly small budget. So the bathroom - whose walls are the natural chalky cream colour of plaster - is floored in polished limestone; and the bathroom lightcord ends in an elegant teardrop of sterling silver (designed by Susanna's sister Julia, and sold at Ally).

Cook limits her extravagances carefully. The kitchen units are from IKEA - "because I can't afford Baulthaup" - but she has upgraded them, so that there are granite work surfaces and brushed stainless steel surrounds.

It is this attention to detail that is one of the defining characteristics of luxury. Details such as the tiny antique bone knobs from India on the door of the drawing-room cupboard which introduce a note of dignity and tradition to an otherwise contemporary interior.

One of the great attractions the flat had for Cook was its light. When you've climbed three steep, dark flights, you open the door and receive a bright flash. To the east can be seen the skyline of the city. In Cook's west-facing, pale mulberry bedroom, the light is filtered through the leaves of the huge plane trees outside.

"I love greenery. That was another of the flat's main attractions. Next year's project is to do the roof terrace." In the meantime, Cook makes regular Sunday trips to the weekly flower market at Columbia Road to find roses in the exactly the right shade of deep crimson to complement the bedroom walls and the newly purchased flower painting by one of Cook's star artists, Lorry Eason.

If its airiness and its restrained hues contribute to the flat's sense of calme, its volupte arises from the luxuriousness of the furnishings and fittings. The sensuously curved French wooden bed, for example, with its finely laundered white linen sheets, or the exaggerated depth of the bathroom sink, or the lavish velvety upholstery of the deep sofa in the drawing-room.

All this calm, luxury and voluptuousness would all be a bit much if it weren't for the personality of the owner herself. Even when at home, Susanna Cook is a pragmatic, energetic urbanite with a purposefulness and robust sense of humour that could never have been shared by some languorous Fauve odalisque. She was happy to see the flat's small size as a challenge rather than a constraint. "I've always lived in high-ceilinged places until now, so I had to think of ways to counteract the size."

The methods she used are those fundamentals of her trade - line and vista. She cleverly employed horizontal surfaces - such as a thin line of slate shelving which now runs beneath the drawing-room fireplace - to draw attention away from the room's restricted height, emphasising its breadth. In the kitchen she has packed in storage room that would satisfy a Michelin chef. "I think they were slightly surprised at IKEA," she says. "They're not used to people who know precisely what they want."

The great strength of British design is that it doesn't take itself too seriously, and, true to type, Cook appreciates quirkiness. Her bedside table comes from a junk shop in Kentish Town and was originally used to furnish a Sixties luxury hotel. The stylishly-shaded light which seems to stand upon it is, in fact, bolted down.

She also has a genuine passion about the artists whose work she has on show both at Ally and at home. Scattered in profusion around the flat are a series of abstracts by Ross Abrahams, an artist whom she discovered when on honeymoon in Majorca. "He was quite elderly so I bought loads. I got into a sudden panic that I'd never come back." Other works gracing her walls and furniture include a photograph by Liz Rideal, a leafy tapestry by Emma Jo Webster and a gilded lamp by Charlotte Packe.

It's these highly individual touches that give this small flat a very large and expansive personality. It seems fitting that Cook should point out a card that stands on one of the bookshelves. It quotes a line of Gertrude Stein: "I wish that I was where I am."

Arts and Entertainment

Great British Bake Off
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Refugee crisis: David Cameron lowered the flag for the dead king of Saudi Arabia - will he do the same honour for little Aylan Kurdi?

    Cameron lowered the flag for the dead king of Saudi Arabia...

    But will he do the same honour for little Aylan Kurdi, asks Robert Fisk
    Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

    Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

    Humanity must be at the heart of politics, says Jeremy Corbyn
    Joe Biden's 'tease tour': Could the US Vice-President be testing the water for a presidential run?

    Joe Biden's 'tease tour'

    Could the US Vice-President be testing the water for a presidential run?
    Britain's 24-hour culture: With the 'leisured society' a distant dream we're working longer and less regular hours than ever

    Britain's 24-hour culture

    With the 'leisured society' a distant dream we're working longer and less regular hours than ever
    Diplomacy board game: Treachery is the way to win - which makes it just like the real thing

    The addictive nature of Diplomacy

    Bullying, betrayal, aggression – it may be just a board game, but the family that plays Diplomacy may never look at each other in the same way again
    Lady Chatterley's Lover: Racy underwear for fans of DH Lawrence's equally racy tome

    Fashion: Ooh, Lady Chatterley!

    Take inspiration from DH Lawrence's racy tome with equally racy underwear
    8 best children's clocks

    Tick-tock: 8 best children's clocks

    Whether you’re teaching them to tell the time or putting the finishing touches to a nursery, there’s a ticker for that
    Charlie Austin: Queens Park Rangers striker says ‘If the move is not right, I’m not going’

    Charlie Austin: ‘If the move is not right, I’m not going’

    After hitting 18 goals in the Premier League last season, the QPR striker was the great non-deal of transfer deadline day. But he says he'd preferred another shot at promotion
    Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

    How Isis profits from destruction of antiquities

    Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
    Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

    'If we lose touch we’ll end up with two decades of the Tories'

    In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea
    Tunisia fears its Arab Spring could be reversed as the new regime becomes as intolerant of dissent as its predecessor

    The Arab Spring reversed

    Tunisian protesters fear that a new law will whitewash corrupt businessmen and officials, but they are finding that the new regime is becoming as intolerant of dissent as its predecessor
    King Arthur: Legendary figure was real and lived most of his life in Strathclyde, academic claims

    Academic claims King Arthur was real - and reveals where he lived

    Dr Andrew Breeze says the legendary figure did exist – but was a general, not a king
    Who is Oliver Bonas and how has he captured middle-class hearts?

    Who is Oliver Bonas?

    It's the first high-street store to pay its staff the living wage, and it saw out the recession in style
    Earth has 'lost more than half its trees' since humans first started cutting them down

    Axe-wielding Man fells half the world’s trees – leaving us just 422 each

    However, the number of trees may be eight times higher than previously thought
    60 years of Scalextric: Model cars are now stuffed with as much tech as real ones

    60 years of Scalextric

    Model cars are now stuffed with as much tech as real ones