There is some satisfaction in knowing that those who peddle crystal balls for a living get confused about what lies around the corner. PwC, apparently caught unawares by the e-revolution, is now desperate to catch up. But appointing yet more e-specialists may prove to be taking bluff to new heights.
The truth is that there is no such thing as a specialist in e-commerce. Business on the Net is so young that, even where strong opinions are in abundance, true knowledge is in short supply. "E-commerce specialists": perhaps they should be cross-referenced in Yellow Pages under the heading "Bluffers". Unless, of course, the e-commerce is merely a smokescreen for shedding some staff. A perfect use for the Net: the catch-all excuse for everything else that has gone wrong.
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- Retail Sale Via Mail Order Houses Or Via Internet