Letter: A rebranded Jesus

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Sir: A suggestion for Chas Bayfield of Christians in Media ("The reverend revolutionaries", 7 January), who worries about Jesus' image as "a bit of a poof". Perhaps it's the name. Mr Bayfield has obviously addressed his own image problem by rebranding himself as a "Chas" rather than a "Charles". So why not "Jeez", or even "Jezza"? The sad thing is, he and his fellow "creatives" will probably take the idea seriously.


London SW1