It is remarkable that the RSPCA has sought to draw attention to the ruling, as it simply serves to remind the public of the far stronger criticism that that organisation itself faced from the ASA in its November 1998 report, one of the issues raised in this latest adjudication.
The Countryside Alliance is more than happy for its claims to be examined by the ASA for factual accuracy and to correct them where they can be improved. By contrast the RSPCA, which has claimed it is "in a better position to judge what is cruelty than the members of the ASA", shows less regard for the advertising watchdog and would seem committed to continuing with misleading propaganda.
Senior Press Officer
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