Letter: Protecting children

Sir: The NSPCC knows from dealing with people who come for help - and our own experience as parents - that the world is not divided into good and bad people ("Who cares about children?", 17 March).

The Fullstop campaign is not about the good driving out the bad.

It is about awareness and self awareness; enabling action; creating an infrastructure and services for people concerned about cruelty to children, providing help and support which they can trust.

Above all, it is about changing attitudes so that cruelty to children becomes absolutely intolerable.

Because the world is not divided into good and bad we know that there are no simple solutions and this will not be easy. But we are determined to create the will in this country, together, to try.

PHILLIP NOYES

Director of Public Policy

NSPCC

London EC2