Incarnation - god as man, man as god - is a dramatic idea. A television service to mark the idea on the day which is still called Christmas should not be in question.
The point isn't "selling" Christianity, or pushing messages. Christianity in Britain is close to the core traditions of the people. But folk memory needs to be refreshed - and associated with various aspects of culture and thought in ways that television and radio can manage effectively and helpfully. It is a pity religion has been pushed into a ghetto by those in charge of the media. Christianity does not need yet more pulpits to preach to the converted. That is what "Christian" television and radio stations do. It is the general diet which needs appropriate religious ingredients to prevent it becoming even more impoverished.
Why do enormous numbers of non-Christian or vaguely Christian parents opt to send their children to "church" schools? What that means is ignored by the BBC.
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