Losers on sofas: a funny way to sell a snack
PETER YORK ON ADS: No 126: HULA HOOPS
The Sarf London pair Enfield and Whitehouse play here are deeply pathetic: men who like to kick celebrities around verbally because there isn't a woman or dog about. They're powerless working-class men who fantasise about easy acquaintance with the famous (just as Derek and Clive rambled about Greta Garbo trying to climb in the window). They sit on a sofa that would have been old-fashioned for The Likely Lads, in a room decorated with a budgie, Hula Hoops packets open. They're pub potatoes at home, acting knowing.
"You've got to admire Campbell," says Whitehouse. "She's a super, super model." "She's pioneered change in the world of haute couture," responds the Enfield character.
And then - vertical take-off into stalker country - Whitehouse launches into fantasy: "But if she was going to pioneer changing the shape of Hula Hoops - triangularising them and wearing them as little earrings to attract me to be her husband ... I'd say, 'Oi! Campbell!' "
This provokes a psychopathic response from Enfield: "No ... Hula Hoops are round, they're staying round and they'll be around for ever." It's a very clever little exchange, very well played, full of the menace little boys like, just as they like Tango incidents.
It's good social observation and it's awash with attitude. But the golden rule used to be that you never associated a product directly with sad losers; still less with losers with irrational urges. That seems to have gone by the board now. Are there men on sad sofas who straightforwardly identify with this pair?
! Video supplied by Tellex Commercials
ReviewThese heroes in a half shell should have been left in hibernation
Sek, k'athjilari! (That’s “yes, definitely” to non-native speakers).TV
Arts & Ents blogs
- 1 Indian footballer Peter Biaksangzuala dies after injuring spine doing somersault celebration
- 2 Jack the Ripper: Scientist who claims to have identified notorious killer has 'made serious DNA error'
- 3 Drink alcohol and eat meat to improve male fertility - but cut down on coffee, studies suggest
- 4 Kentucky gang rape: 15-year-old boy left in critical condition after sexual attack by group at party
- 5 Lynda Bellingham dead: Loose Women presenter dies after battle with colon cancer
Breaking Bad season 6 is still not happening
Doctor Who, Flatline - review: Clara isn’t half bad as the Time Lord
Downton Abbey review series 5, episode 5: Period drama falls disappointingly flat
Star Wars Episode 7 has almost finished filming
X Factor 2014 results: Chloe Jasmine and Stephanie Nala sent home
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Sorry Judy Finnigan – Ched Evans is no less sickening than an alleyway rapist
Residents should throw a street party and mix with immigrant neighbours, councils told
Workers 'could be forced to pay £5 a week' to get benefits
Russell Brand threatened with arrest after filming outside Fox News headquarters
London bus driver allegedly kicks gay couple off for kissing