Jack White rolls out mobile record store for SXSW
Thursday 10 March 2011
Singer and guitarist Jack White of White Stripes fame is set to launch his newest venture: a mobile record store dubbed Third Man Rolling Record Store.
Announced on March 9, White is expanding his Nashville-based record label and store, Third Man Records, to include a yellow truck that will roll into US cities selling the label's wares.
The Third Man Rolling Record Store will carry all sorts of limited-edition Third Man vinyl releases, as well as exclusive Third Man Rolling Record Store T-shirts, goodies, tote bags, and other swag items, including "drinking accessories," according to a press release.
In addition, the van features DJ equipment - two turntables and a microphone - so guest DJs can take a ride while spinning records inside the truck.
The Rolling Record Store will debut in Austin, Texas, during South by Southwest, March 16-20, where it will host musical performances, guest DJs, and special appearances. After that, the truck will head to various other shows and festivals, bot no details have yet to be announced.
White founded Third Man Records, which specializes in vinyl, in Detroit in 2001, then established its first office in Nashville in 2009. To commemorate the opening, White debuted his band, the Dead Weather. All six studio albums by the White Stripes carry the logo, as well as both albums by the Raconteurs, White's other project.
At last year's South by Southwest, the New Pornographers and Matador Records launched another novel way to get music to the fans by providing an airport shuttle dubbed the Together Shuttle, which brought SXSW attendees from the international airport to the event while treating them to free cocktails and a taste of the New Pornographers' album Together.
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