Jay-Z and Kanye West's joint effort Watch the Throne has broken the 2008 record set by Coldplay for the most US iTunes downloads of an album in its first week of release.
The album, which was released on iTunes August 8, has been downloaded more than 290,000 times in the US; Coldplay's fourth album,
Viva La Vida Or Death And All His Friends, was downloaded 282,000 times in its first week of release.
Billboard reported on August 16 that industry pundits predict the album will reach around 410,000 to 450,000 downloads and debut in first on Billboard's US chart by Wednesday morning, August 17, when Nielsen Soundscan will release official first-week sales.
Meanwhile, the record debuted at number three on UK and Australian album charts.