Jay-Z joins Dr. Dre, Lady Gaga, Diddy in celebrity headphone trend
Latest in Music
Related stories
On Facebook
Arts & Ents blogs
Brighton Fringe 2012: laughing through the blood, sweat and tears
It has been an emotional journey. The three weeks of intense activity that make up England's larges...
Disclosure: We’d never even been to a club when we made our first single
For most of us, reaching eighteen years of age opens up a new world for exploration, spontaneity and...
Something For The Weekend in London: May 25 – May 27
With 20+ degree weather expected to last all weekend in the capital, we'd be silly not to make the m...
Rap mogul Jay-Z has teamed with Skullcandy to release custom-designed headphones, the first joint venture between the audio company and Jay-Z's Roc Nation brand. The resulting Aviator model, which sells for $149.95, is on sale in the US as of June 21 and will soon be available internationally.
Jay-Z joins Dr. Dre, Lady Gaga, and Diddy as celebrities to recently endorse their own custom-designed headphones. Dr. Dre began the trend with a range of Beats by Dre headphones ($149.95-$349.95); Lady Gaga followed suit in October 2009 with Heartbeats in-ear headphones ($119.95), and Diddy's Diddybeats in-ear headphones ($179.95) followed in May. All three lines are part of the Beats by Dre brand.
The Roc Nation Aviator headphones come in white, black, and brown, and feature polycarbonate headphone cups, memory foam ear cups, and a variety of materials used in high-quality eyewear.
The Aviators are the first product to come out of the partnership between the two brands. Future products have not been announced, but Skullcandy's current offerings include mp3 player watches, a range of audio accessories, and apparel and gear with integrated audio technology.
Buy or pre-order the headphones at http://www.skullcandy.com.
Find headphones endorsed by Dr. Dre, Lady Gaga, and Diddy at http://beatsbydre.com/products/ShowProducts.aspx.
- 1 Grace Dent on Television: Harlots, Housewivs and Heroines - a 17th Century History for Girls, BBC4
- 2 One is nipping to Tesco: Jubilant Jubilee royals as seen by Alison Jackson
- 3 The London 2012 Festival: The greatest show of a great year
- 4 BANNED: The most controversial films
- 5 French philosopher Bernard-Henri Lévy calls for West to intervene in Syria
- 6 Observations: Literary lessons from N F Simpson - an absurdly good playwright
- 7 Free Range: Meet the designers of tomorrow
- 8 The Ten Best History Books
- 9 Ladyhawke: Asperger's and the anxious pop sensation
- 10 Cannes: Too much rain, too few women, but great movies
- 1 Mark Zuckerberg saved $111m by selling Facebook shares before stock slumped
- 2 Osborne adviser leaked budget information to Murdoch's man
- 3 Brazil rocked by abortion for 9-year-old rape victim
- 4 Society: The only way is Finland
- 5 Schoolboy spiked brownies with cannabis in cookery class
- 6 Fat? Really? Olympic hope laughs off official’s jibe – but others aren’t amused
- 7 'Hello mum, this is going to be hard for you to read ...'
- 8 African monkey meat that could be behind the next HIV
- 9 Coke reveals its secret: It may need to carry a cancer warning
- 10 French in uproar over oral sex anti-smoking posters
Experience the Heineken Hub
Get free wi-fi and exclusive i content while you enjoy a tasty pint of Heineken at participating pubs.
Can you imagine a career in teaching?
Be inspired to teach - let real teachers show you how rewarding the job can be.
Playing a game-changing role during the Games
Cisco is providing the solutions for London 2012's complex IT needs.
Enter the latest Independent competitions
Win anything from gadgets to five-star holidays on our competitions and offers page.
Business videos from commercial thought leaders
Watch the best in the business world give their insights into the world of business.
Career Services
Ridley Scott: The most macho man in movies?
Gallic gourmets put France back on culinary map
The outsider: Margaret Howell
For men only: A pilgrimage to Mount Athos
Feeding a hungry world – or meddling with laws of nature?



Comments