Xbox 360 game Dance Central is to act as headline sponsor for the European leg of Kylie Minogue's Aphrodite World Tour, February 19 to April 12, 2011, providing extra entertainment for the Australian singer's fans in Scandinavia and Eastern Europe, through Central and Western Europe right up to the tour's finale at the O2 Arena in London, UK.
Booths for the controller-free dancing game, which features Kylie's "Can't Get You Out Of My Head" as one of its 32 standard tracks, will be installed at each of the tour's concert venues.
A camera crew from the Xbox Kinect team will be filming backstage for a series of behind-the-scenes Facebook videos.
Dance Central picks up on a growing fashion for dancing games following the success of Ubisoft's Just Dance series on the Wii, the upcoming Dance on Broadway spin-off for PlayStation 3 and a PS3 and Xbox Kinect version of Michael Jackson: The Experience.
Recent motion controller add-ons for Xbox 360 and PlayStation 3 have led to an increase in not only other dance games such as DanceMasters and Dance Paradise, but also fitness titles such as EA Sports Active 2, Your Shape: Fitness Evolved and Zumba Fitness.