L.A. Philharmonic goes to the movies
Friday 12 November 2010
Venezuelan conductor Gustavo Dudamel, the 29-year-old music director of the Los Angeles Philharmonic, will reach audiences across North America when the orchestra transmits live performances to 450 movie theaters in the US and Canada in 2010.
"LA Phil Live" will expand the reach of the Los Angeles Philharmonic and its charismatic young conductor beyond the city limits. Three concerts will be shown as part of the project, in an attempt to raise the profile of classical music.
It will partner with NCM Fathom, the entertainment company that distributes sport events and music concerts to cinemas, including New York's Metropolitan Opera simulcasts, which have drawn more than 2.4 million viewers.
The challenge, despite Dudamel's charisma, is to match the visual excitement of the operas with these broadcasts. The concerts will be recorded at the LA Philharmonic's home at Disney Concert Hall, designed by architect Frank Gehry who built Spain's Guggenheim Museum Bilbao.
High-definition theaters with 50-foot screens will show the multi-camera productions featuring shots of Dudamel and the musicians. In addition to views of the hall, the audience, and backstage, each installment will also including live interviews and and question and answer sessions.
Dudamel will conduct three simulcasts in 2011. The first concert, January 9, features a program including Beethoven, Leonard Bernstein and John Adams. The other two performances will be a Tchaikovsky program on March 13 and Brahms on June 5.
Shown live in most major cities from New York to Chicago as well as small towns without orchestras, the tickets range from $18 to $22.
The Berlin Philharmonic broadcast its opening-night concert this fall and streams concerts online through subscriptions.
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