Beastie Boys star Adam Yauch had no-advertising clause in will

 

He once fought for his right to party, and in death Beastie Boys star Adam Yauch is fighting to protect his music and image out of the hands of advertisers.

Yauch, who was also known as MCA, died of cancer in May at the age of 47. His will was filed in New York this week with a series of restrictions on the use of his work that means fans will not have to fear companies using their favourite Beastie Boys tracks to sell beer or cars.

The will, filed at Manhattan Surrogate court and seen by Rolling Stone magazine, read: “In no event may my image or name or any music or any artistic property created by me be used for advertising purposed.” The stipulation was written into the will in his handwriting.

Yauch’s will hands the right to sell and manage his artistic property to his widow Dechen Yauch as the executor of the estate. The $6.4m estate will also be put into trust for his widow and their 13-year old daughter Tenzin Losel.

This comes the same week the surviving members of the group filed a lawsuit against Monster Energy Drink over alleged infringement. The group claims Monster used their tracks in its promotional material.

British Airways came up against the group in court in 1984 after sampling Beastie Revolution without permission for one of its ads, resulting in a $40,000 pay-out.

It is not clear how the will’s conditions will affect the remaining Beastie Boys and how they choose what to do with their music.

Yauch founded the Beastie Boys with Mike Diamond, known as Mike D, and Adam Horovitz, or Ad Rock, in 1979. After starting in hardcore punk, the group increasingly moved into rap and hip hop.

The breakthrough came with the 1986 release of Licensed to Ill, the first rap album to reach the top of the Billboard charts in the US. The band’s hits include(You Gotta) Fight for Your Right (to Party), Sure Shot, Intergalactic and Sabotage.

Yauch was diagnosed with cancer in 2009, after a tumour was discovered in his salivary gland. The illness delayed the release of the group’s most recent album Hot Sauce Committee, Pt. 2 and meant they did not make any videos to accompany the music. Yauch did not attend the Beatie Boys’ induction into the Rock and Roll Hall of Fame in April.

Yauch, who was described as musician, rapper, activist and director, was a strong supporter of Tibet and set up the Tibetan Freedom Concert events.

Companies have regularly looked to deceased artists and actors to sell their products. Apple’s Think Different campaign used John Lennon among others, while Ford used special effects to put Steve McQueen into one of its Puma cars for an ad.

In 2007, Dr Martens released an advertising campaign featuring dead musicians including Kurt Cobain and Joey Ramone, wearing their boots.

It caused outrage from those connected with the musicians. The publicist of Cobain’s widow Courtney Love said at the time: She thinks it's outrageous that a company is allowed to commercially gain from such a despicable use of her husband's picture.“ The company issued a public apology.

However, less than a year later Love sanctioned the release of shoes featuring Cobain’s writing by converse who used a range of dead celebrities. The limited edition range also included a tribute to Sid Vicious, the bassist of the Sex Pistols, who died of an overdose and Ian Curtis, Joy Division’s lead singer, who committed suicide.

Arts and Entertainment

Theatre

Arts and Entertainment
V&A museum in London

Art Piece taken off website amid 'severe security alert'

Arts and Entertainment
Over their 20 years, the band has built a community of dedicated followers the world over
music
Arts and Entertainment
The Wu-Tang Clan will sell only one copy of their album Once Upon A Time In Shaolin
musicWu-Tang Clan and The Sexual Objects offer fans a chance to own only copies of their latest albums
Arts and Entertainment
Bradley Cooper, Alessandro Nivola and Patricia Clarkson on stage

film
PROMOTED VIDEO
Arts and Entertainment
Reese Witherspoon starring in 'Wild'

It's hard not to warm to Reese Witherspoon's heroismfilm
Arts and Entertainment
Word up: Robbie Coltrane as dictionary guru Doctor Johnson in the classic sitcom Blackadder the Third
books

Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Arts and Entertainment
The Oscar nominations are due to be announced today

Oscars 2015
Arts and Entertainment
Hacked off: Maisie Williams in ‘Cyberbully’

Maisie Williams single-handedly rises to the challenge

TV
Arts and Entertainment
Eddie Redmayne in The Theory of Everything and Benedict Cumberbatch in The Imitation Game are both nominated at the Bafta Film Awards
Arts and Entertainment

Academy criticised after no non-white actors nominated

Arts and Entertainment
Damian Lewis shooting a scene as Henry VIII in Wolf Hall
TV

Arts and Entertainment
A history of violence: ‘Angry, White and Proud’ looked at the rise of far-right groups

tv

An expose of hooliganism masquerading as an ideological battle

Arts and Entertainment

art

Lee Hadwin can't draw when he's awake, but by night he's an artist

Arts and Entertainment

TV

Arts and Entertainment
Michael Keaton in the 1998 Beetlejuice original

film

Arts and Entertainment

TV

Arts and Entertainment
Olivia Colman and David Tennant star in 'Broadchurch'

TV

Arts and Entertainment
Michael Kitchen plays Christopher Foyle in ITV's 'Foyle's War'

TV
Arts and Entertainment

TV
Arts and Entertainment
Downton Abbey star Joanne Froggatt will be starring in Dominic Savage's new BBC drama The Secrets

Arts and Entertainment
Vividly drawn: Timothy Spall in Mike Leigh’s ‘Mr Turner’
film
Arts and Entertainment
arts + ents
News
art

‘Remember the attackers are a cold-blooded, crazy minority’, says Blek le Rat

Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

    What the six wise men told Tony Blair

    Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
    25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

    25 years of The Independent on Sunday

    The stories, the writers and the changes over the last quarter of a century
    Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

    Homeless Veterans appeal

    As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
    Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

    Smash hit go under the hammer

    It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
    Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

    The geeks who rocked the world

    A new documentary looks back at origins of the computer-games industry
    Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

    Belle & Sebastian is taking a new direction

    Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
    America: Land of the free, home of the political dynasty

    America: Land of the free, home of the political dynasty

    These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
    A graphic history of US civil rights – in comic book form

    A graphic history of US civil rights – in comic book form

    A veteran of the Fifties campaigns is inspiring a new generation of activists
    Winston Churchill: the enigma of a British hero

    Winston Churchill: the enigma of a British hero

    A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
    Growing mussels: Precious freshwater shellfish are thriving in a unique green project

    Growing mussels

    Precious freshwater shellfish are thriving in a unique green project
    Diana Krall: The jazz singer on being friends with Elton John, outer space and skiing in Dubai

    Diana Krall interview

    The jazz singer on being friends with Elton John, outer space and skiing in Dubai
    Pinstriped for action: A glimpse of what the very rich man will be wearing this winter

    Pinstriped for action

    A glimpse of what the very rich man will be wearing this winter
    Russell T Davies & Ben Cook: 'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'

    Russell T Davies & Ben Cook: How we met

    'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'
    Bill Granger recipes: Our chef serves up his favourite Japanese dishes

    Bill Granger's Japanese recipes

    Stock up on mirin, soy and miso and you have the makings of everyday Japanese cuisine
    Michael Calvin: How we need more Eric Cantonas to knock some sense into us

    Michael Calvin's Last Word

    How we need more Eric Cantonas to knock some sense into us