It seems some people really are "Crazy in Love" with Beyoncé after a Houston radio station abandoned its news service to play her songs non-stop.
News92 FM officially closed down on Tuesday, letting 47 staff members go after a long financial struggle, only to come back to life with around-the-clock, ad-free dedication to the pop star.
Listeners will no longer hear news reports, traffic updates and weather forecasts, because who needs those when you have Beyoncé's music to get you through the day? She was born and raised in the Texas city, after all.
But while this might seem light-hearted, the surprising change of format was confirmed by the station this morning and described as a "difficult decision", taken because of "sustained poor ratings performance and significant financial losses over the past three years".
"Unfortunately, the market hasn't shown a sustainable appetite for news radio," a statement read.
Beyoncé's most devoted fans, known as the BeyHive on Twitter, are going wild over this news.
Omg Beyoncé has her own radio station in Houston! It only plays her music! it's Bey 92.1. There is a heaven on earth— Janaye Penn (@PrettyMissJay) October 9, 2014
Beyonce has her own radio station!— Brittany! (@_BrittNicoleeee) October 9, 2014
I literally need to get Houston radio in my car they have a whole station dedicated to Beyonce whatislife— D a r i a n (@itsdariann) October 9, 2014
It remains to be seen whether the new Beyoncé station will be a permanent move, but spokesperson Yashima Azilove has told fans to "stay tuned".
"She's Queen Bee. In looking to make a transition, we go back to what we know," she said. "We know urban radio. We're in Houston, the combination seemed like a winning one."
Un-Bey-Lievable: Ridiculous things Beyonce has done
Un-Bey-Lievable: Ridiculous things Beyonce has done
1/15 Beyoncé admits lipsynching at Barack Obama's inauguration
The 'Crazy In Love' singer performed US national anthem 'The Star Spangled Banner' at the president's Inauguration Day in January 2013, but lipsynched to a pre-recorded track. She blamed the decision on her being a 'perfectionist' and wanting Obama's day to be memorable. 'Due to no proper sound check I did not feel comfortable taking a risk,' she told a press conference.
2/15 Beyoncé attacked by PETA for Super Bowl outfit
In February 2013, Beyoncé was publically attacked by animal rights organisation PETA for wearing a Rubin Singer-designed leotard made of 'python, iguana and cow' for her Super Bowl Half Time performance with Kelly Rowland and Michelle Williams of Destiny's Child.
3/15 Beyoncé makes people cringe in sickly sweet documentary
It's the sickly-sweet Bey-and-Z love-in that was her Life is But a Dream documentary. Released in February 2013, just after Valentine's Day, the autobiographical TV film was directed and produced by the singer herself. Her marriage to Jay Z, her miscarriage, the birth of Blue Ivy (not literally)...it's all here.
4/15 Beyoncé breaks US trade embargo and visits Cuba
The pop star sparked a small furore in April 2013 when she holidayed in Communist island Cuba with Jay Z to celebrate their fifth wedding anniversary. A long-standing US trade embargo against Cuba prevents most Americans from traveling their without a government license. It is unknown whether they had obtained a license or not.
5/15 Feminist icon Beyoncé refuses to say she is a feminist
Leading women's magazine Vogue asked the pop star whether she considers herself a feminist in April 2013. Her non-committal response? 'That word can be very extreme but I guess I am a modern-day feminist. I do believe in equality but why do you have to choose what type of woman you are? I'm happily married. I love my husband.' Because you can't be a feminist and love your partner too Bey?
6/15 'Independent Woman' Beyoncé names her world tour after her husband
She is hailed as a feminist icon around the world for tracks such as 'Independent Women', 'Survivor' and 'Run The World (Girls)'. But Beyoncé chose to name her 2013/14 world tour after her husband, Shawn 'Jay Z' Carter instead. She values her marriage - great - but what message does this send to young women who look up to her as a symbol of self-empowerment?
7/15 Beyoncé bans photographers from world tour
After the press published 'unflattering' snaps of the singer during her Super Bowl peformance in February, her publicist was brought in to put an end to such disrespectful behaviour. To prevent a repeat, no photo credentials were granted for her Mrs Carter Show World Tour and instead, Beyoncé's own photographer Frank Micelotta was hired to capture her best angles.
8/15 Beyoncé banned from Pyramids by 'Egypt's Indiana Jones'
Controversial archaeologist Dr Zahi Hawass was upset when Beyoncé arrived late to his tour of the Pyramids, booked when visiting Egypt. Hawass banished the 'rude' star from the ancient site, claiming she never apologised for being impolite. 'I said Beyoncé was stupid and I left,' he said.
9/15 Beyoncé goes vegan with rapper husband Jay Z
In December 2013, the high profile couple decided to take part in the 22 Days Challenge, which aims to change people’s dietary and exercise habits by encouraging them to omit all animal-based products from their diets.
10/15 Beyoncé dines in a vegan restaurant decked out in fox fur
Newly vegan Beyoncé no doubt ruffled a few feathers when she wore a fox fur coat to a meat-free organic restaurant. The singer was spotted in the £2,915 Christopher Kane parka with a real fur collar as she accompanied husband Jay Z to a vegan meal at Native Foods in Los Angeles before Christmas 2013.
11/15 Beyoncé guerilla releases album
Comprising14 original tracks (including a collaboration with her daughter Blue Ivy, husband Jay Z and Frank Ocean) and 17 videos, Beyoncé randomly released her self-titled fifth studio album on iTunes as a mid-December Christmas surprise in 2013.
12/15 Beyoncé shops for her new album in Walmart
Not only did Beyoncé play the politician’s game at the US store (yes, she did stop to kiss a baby’s forehead on the way round), but she played Santa as well, showering shoppers with 750 gift cards worth $50 each. Presumably so they could spend them on her new album. Or a bottle of her perfume. Or something.
13/15 Beyoncé is 2013's most searched for celebrity on the internet
Beyoncé Knowles beat the headline-grabbing competition to be named the world’s highest ranking human being of 2013 according to Bing, leaving the rest of celebdom trailing in her warbling wake. Controversial pop star Miley Cyrus only manged number 9 on E! Online's list.
14/15 Beyoncé samples space shuttle disaster in pop song
The singer's decision to use a six-second audio clip from the 1986 Challenger catastrophe in which seven astronauts lost their lives was deemed 'inappropriate in the extreme' by NASA representatives at the end of 2013. Words breaking news of a 'major malfunction' open her song 'XO' from fifth album Beyoncé.
15/15 Beyoncé poses in the middle of Leonardo da Vinci's 'The Last Supper' replica
Closing 2013 in distinctly dubious style, the singer posted a series of pictures on her Instagram account showing her plonked in front of the Italian artist's masterpiece. She is pictured posing in a bright green skirt and pink bustier in the middle of the painting, right in front of Jesus.
News92 FM is not the only station to have pulled such a stunt, however. Nelly's "Hot In Herre" began playing relentlessly on a San Francisco radio station earlier this year, according to Slate, while a Milwaukee station played "songs about cheating inspired by Tiger Woods" for a whole day in 2010 and temporarily rebranded itself as Tiger 106.9.Reuse content