Cheap Trick to play SXSW

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The Independent Culture

Pop-rock group Cheap Trick will be a headliner at the South by Southwest Music and Media Conference in Austin, Texas, announced on January 6. Scheduled for March 12-21, SXSW brings droves of music lovers to Austin to hear the nearly 2,000 shows performed on local stages during conference week.

Known especially for hit songs "Surrender," "I Want You to Want Me," "Dream Police," and "The Flame," Cheap Trick was formed in 1974 and still performs with its original lineup. The group's most recent albums include 2009's The Latest and Sgt. Pepper Live, an interpretation of the Beatles' album Sgt. Pepper's Lonely Hearts Club Band.

The band will give a March 19 show, free and open to the public, at Auditorium Shores on Ladybird Lake.

The SXSW Music Conference brings nearly 12,000 attendees to the Austin Convention Center, and the city of Austin swells with concertgoers during conference week as bands play on 80 stages around the city.

For those attending the conference, SXSW music badges are $700 through February 12; a platinum badge, which grants access to SXSW music, film, and interactive conferences from March 12-21, is $1,125.

Watch the SXSW website for news about the growing lineup.