Alex Márta, alias ByeAlex, is a 29-year-old journalist and editor of Tattoo Magazine. The philosophy graduate has always dabbled in music on the side. But Alex did not intend to enter the Eurovision Song Contest - his music managers did it for him. When he was picked as a contender the Hungarian public showed support for him - he won 40 per cent of the vote over other more established performers. ByeAlex is determined to perform 'Kedvesem' in Hungarian as he believes those who voted for him throughout the show would be insulted if he didn't.