Gorillaz’s "Stylo" video featuring Bruce Willis breaks web record

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The Independent Culture

British virtual band Gorillaz has set a new record for a music video premiered on YouTube, according to a March 11 announcement. The first video to come from the band's newly released album Plastic Beach, "Stylo" was viewed a record-breaking 900,000 times in its first 24 hours on March 2, the day of its release.

The "Stylo" clip is a Mad Max-themed video featuring Bruce Willis and the Gorillaz's recurring cartoon band. With its big YouTube debut, the video has become the most successful promo to premiere on YouTube, beating out previous record-holders U2 and Weezer.

"Stylo" is currently nearing two million views; whether it continues to breaks YouTube records remains to be seen, but it faces stiff cometition from videos including Susan Boyle's "I Dreamed a Dream," viewed 186 million times in its first month.

The Gorillaz, led by Damon Alburn and featuring a revolving roster of guest musicians, previously earned an entry in the Guiness Book of World Records as Most Successful Virtual Band when its self-titled debut album sold seven million copies.

Watch the "Stylo" video: http://www.youtube.com/watch?v=h9vAOzYz-Qs

 

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