It's a baby brand! Jay-Z and Beyoncé lose trademark case over daughter Blue Ivy's name

The king and queen of hip-hop had filed legal papers but after planning to launch a range of baby products

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The Independent Culture

You might think being arguably the two of the biggest names in the world of pop would allow you to always get what you want.

But for superstar couple Jay-Z and Beyoncé this myth was broken this week when they lost their legal battle to trademark their daughter Blue Ivy's name.

The pair had reportedly planned to launch a range of baby products and clothes under the name, that looked set to add to their already massive fortune of $1.1bn, but lost out to a wedding planner based in Boston who was using the same name.

The ruling from the US Patent and Trademark Office means Beyoncé and Jay-Z have no legal right to keep the name for themselves.

The owner of Blue Ivy wedding planners, Veronica Alexander, said: "My company had been called Blue Ivy since 2009. I came up with the name, and if they had won my business could have been restricted.

"It was important for me to protect the name of my company. We are very successful as wedding planners and wanted to stay that way.

"Of course Blue Ivy is a lovely name, but I had to make sure that I would be able to continue using it for my business."

Alexander added that she would happily give up the rights to the name if Beyoncé and Jay-Z were to make an offer.