It's a baby brand! Jay-Z and Beyoncé lose trademark case over daughter Blue Ivy's name
The king and queen of hip-hop had filed legal papers but after planning to launch a range of baby products
You might think being arguably the two of the biggest names in the world of pop would allow you to always get what you want.
But for superstar couple Jay-Z and Beyoncé this myth was broken this week when they lost their legal battle to trademark their daughter Blue Ivy's name.
The pair had reportedly planned to launch a range of baby products and clothes under the name, that looked set to add to their already massive fortune of $1.1bn, but lost out to a wedding planner based in Boston who was using the same name.
The ruling from the US Patent and Trademark Office means Beyoncé and Jay-Z have no legal right to keep the name for themselves.
The owner of Blue Ivy wedding planners, Veronica Alexander, said: "My company had been called Blue Ivy since 2009. I came up with the name, and if they had won my business could have been restricted.
"It was important for me to protect the name of my company. We are very successful as wedding planners and wanted to stay that way.
"Of course Blue Ivy is a lovely name, but I had to make sure that I would be able to continue using it for my business."
Alexander added that she would happily give up the rights to the name if Beyoncé and Jay-Z were to make an offer.
Grace Dent on TV The Secret Life of the Pub is sexist, ageist and a breath of fresh air
Art Megumi Igarashi criticises Japan's 'backwards' attitude to women's sexual expression
tv Singer could become the most unlikely star of Westeros
Arts & Ents blogs
- 1 Woman 'suffocates newborn baby in plastic bag and puts it in her desk minutes after giving birth'
- 2 I've been called an abusive and dangerous parent, when all I did was listen to my transgender child
- 3 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
- 4 Teaching profession headed for crisis as numbers continue to drop and working lives become 'unbearable'
- 5 Chinese student carries disabled friend to school every day for three years
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
General Election 2015: Britain would become a 'communist dictatorship' under Ed Miliband and Nicola Sturgeon, claims wife of Michael Gove