Justin Bieber reveals new 'mature' direction as Biebermania hits London

 

They stalked him from Heathrow to his Kensington hotel, one hyperventilating mass of phone-wielding, TwitPic-posting, pubescent shrieking as the Justin Bieber circus hit town.

But his army of Beliebers could be in for a shock as the teen singing sensation used his London visit to unveil a new “mature” direction.

Few pop stars attract the hysteria surrounding the Canadian, 18, who boasts 20 million Twitter followers (rising by one every other second), 8 million sales for his breathily-delivered songs of devotion and rabid scrutiny of his romantic entanglements.

Dispatching Theresa May with a sideways Tweet after immigration delays at Heathrow (“Airport was crazy…Some people always tryna ruin it for the fans”), Bieber teased the gauntlet of screaming girls with a hotel window flash of his “six-pack” chest.

However Bieber faced a more sceptical audience when he invited the European media to a swanky Ladbroke Grove club to sample his new album Believe, a crucial step in the plan to turn the singer, discovered posting R&B cover versions on YouTube, into a serious artist in his own right.

The security surrounding this masterpiece suggested the discovery of a lost album of Beatles originals. Mobile phones were surrendered. But also Dictaphones, bags, coats, jackets, hats and scarves, anything that might conceal a recording device. Pens were checked for pinhole cameras. Once inside, every journalist received a Bieber book, its every page a blank sheet.

The man himself leaped on stage, to an ear-splitting chorus of “Justin!” from 12 barely-believing Beliebers, plucked from the bedraggled crowd pleading for entry outside.

“I really appreciate you giving me your ears,” said Bieber, rebooting Shakespeare’s Mark Antony speech, before delivering the big news – he is growing up.

Describing new song, All Around The World, written with R&B producer Rodney Jerkins, Bieber said: “We wanted something more mature. I’ve grown up and I’m making music that I can relate to and older people can relate to too. I don’t want to lose my young fans but I want to grow the audience.”

A much-derided album of Christmas songs was released last year “to get them used to my new voice.” He has co-written all the songs on the record, including one performed solo with just an acoustic guitar accompaniment. “It sounds like a mix between Fergie (the Black Eyed Peas singer) and Jesus,” he boasts.

Sex and paternity suits? That’s on the menu too. “I’m going to be talking about everything I’m going through,” said Bieber, who is in a relationship with Hollywood actress Selena Gomez. “I've written a song about that whole situation with that girl who said she’s having my baby (Mariah Yeater, who withdrew the false claim).”

Bieber frequently sought guidance from the man above, not God, who was praised liberally but Scooter Braun, the manager who has guided the phenomenon since discovering the singer on YouTube and is watching proceedings from a VIP balcony.

Excited about his new collaborations with Kanye West and Drake, Bieber asks Scooter if he can play unfinished tracks from the album and is told that he can’t.

Mainly Bieber is like any teenager – he wants to play his music really loud and gets frustrated when he’s told he can’t. “Turn it up,” he appeals as the room shakes to another new “club banger”.

The songs become submerged under a fuzzy distortion. “The quality is so bad, it’s not supposed to be like that,” he complains, in a rare show of steel behind the doe-eyes.

His entourage of minders and record company marketeers look aghast. “It’s going to reflect on my song and it should sound better than that.” An engineer is dispatched as the PA system emits a huge bang and judders to a halt.

With a gap in proceedings, questioner Reggie Yates steers Bieber back on to the subject of girls. “Girls like more than gifts. A picnic – girls love that stuff,” the heartthrob said, prompting more shrieks from the back of the room. “But sometimes they give you a headache.”

Arts and Entertainment
Word master: Self holds up a copy of his novel ‘Umbrella’
books
Arts and Entertainment
Hare’s a riddle: Kit Williams with the treasure linked to Masquerade
books
Arts and Entertainment
The man with the golden run: Daniel Craig as James Bond in 'Skyfall'

TV
Arts and Entertainment
'Waving Seal' by Luke Wilkinson was Highly Commended in the Portraits category

photography
Arts and Entertainment
The eyes have it: Kate Bush
music
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
Art
Arts and Entertainment
Diana Beard, nicknamed by the press as 'Dirty Diana'

Bake Off
Arts and Entertainment
The X Factor 2014 judges: Simon Cowell, Cheryl Cole, Mel B and Louis Walsh

TV
Arts and Entertainment
Gregg Wallace was caught by a camera van driving 32mph over the speed limit

TV
Arts and Entertainment
books
Arts and Entertainment
The Doctor and the Dalek meet
tvReview: Doctor Who Into the Dalek more than compensated for last week's nonsensical offering
Arts and Entertainment
Star turns: Montacute House
tv
Arts and Entertainment
Iain reacts to his GBBO disaster

TV
Arts and Entertainment
Outlaw Pete is based on an eight-minute ballad from Springsteen’s 2009 Working on a Dream album

books
Arts and Entertainment
Cara Delevingne made her acting debut in Anna Karenina in 2012

film
Arts and Entertainment
Simon Cowell is less than impressed with the Strictly/X Factor scheduling clash

TV
Arts and Entertainment
Gothic revival: artist Dave McKean’s poster for Terror and Wonder: The Gothic Imagination
Exhibition
Arts and Entertainment
Diana Beard has left the Great British Bake Off 2014

TV
Arts and Entertainment
Lisa Kudrow, Courtney Cox and Jennifer Anniston reunite for a mini Friends sketch on Jimmy Kimmel Live

TV
Arts and Entertainment
TVDessert week was full of the usual dramas as 'bingate' ensued
Arts and Entertainment
Clara and the twelfth Doctor embark on their first adventure together
TVThe regulator received six complaints on Saturday night
Arts and Entertainment
Vinyl demand: a factory making the old-style discs
musicManufacturers are struggling to keep up with the resurgence in vinyl
Arts and Entertainment
David Baddiel concedes his show takes its inspiration from the hit US series 'Modern Family'
comedyNew comedy festival out to show that there’s more to Jewish humour than rabbi jokes
Arts and Entertainment
Puff Daddy: One Direction may actually be able to use the outrage to boost their credibility

music
Arts and Entertainment
Suha Arraf’s film ‘Villa Touma’ (left) is set in Ramallah and all the actresses are Palestinian

film
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    'I’ll tell you what I would not serve - lamb and potatoes': US ambassador hits out at stodgy British food served at diplomatic dinners

    'I’ll tell you what I would not serve - lamb and potatoes'

    US ambassador hits out at stodgy British food
    Radio Times female powerlist: A 'revolution' in TV gender roles

    A 'revolution' in TV gender roles

    Inside the Radio Times female powerlist
    Endgame: James Frey's literary treasure hunt

    James Frey's literary treasure hunt

    Riddling trilogy could net you $3m
    Fitbit: Because the tingle feels so good

    Fitbit: Because the tingle feels so good

    What David Sedaris learnt about the world from his fitness tracker
    Saudis risk new Muslim division with proposal to move Mohamed’s tomb

    Saudis risk new Muslim division with proposal to move Mohamed’s tomb

    Second-holiest site in Islam attracts millions of pilgrims each year
    Alexander Fury: The designer names to look for at fashion week this season

    The big names to look for this fashion week

    This week, designers begin to show their spring 2015 collections in New York
    Will Self: 'I like Orwell's writing as much as the next talented mediocrity'

    'I like Orwell's writing as much as the next talented mediocrity'

    Will Self takes aim at Orwell's rules for writing plain English
    Meet Afghanistan's middle-class paint-ballers

    Meet Afghanistan's middle-class paint-ballers

    Toy guns proving a popular diversion in a country flooded with the real thing
    Al Pacino wows Venice

    Al Pacino wows Venice

    Ham among the brilliance as actor premieres two films at festival
    Neil Lawson Baker interview: ‘I’ve gained so much from art. It’s only right to give something back’.

    Neil Lawson Baker interview

    ‘I’ve gained so much from art. It’s only right to give something back’.
    The other Mugabe who is lining up for the Zimbabwean presidency

    The other Mugabe who is lining up for the Zimbabwean presidency

    Wife of President Robert Mugabe appears to have her sights set on succeeding her husband
    The model of a gadget launch: Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed

    The model for a gadget launch

    Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed
    Alice Roberts: She's done pretty well, for a boffin without a beard

    She's done pretty well, for a boffin without a beard

    Alice Roberts talks about her new book on evolution - and why her early TV work drew flak from (mostly male) colleagues
    Get well soon, Joan Rivers - an inspiration, whether she likes it or not

    Get well soon, Joan Rivers

    She is awful. But she's also wonderful, not in spite of but because of the fact she's forever saying appalling things, argues Ellen E Jones
    Doctor Who Into the Dalek review: A classic sci-fi adventure with all the spectacle of a blockbuster

    A fresh take on an old foe

    Doctor Who Into the Dalek more than compensated for last week's nonsensical offering