Lend me your ears: Lemmy designs Motörheadphones range
First it was Dr Dre, then 50 Cent...musicians continue trend for branded ear devices
Fans of the decibel-busting heavy metal band Motörhead can now submit their eardrums to a range of headphones specially designed by rock legend Lemmy.
The Motörheadphones, which sell for £30 to £70, focus on the mid-range frequencies favoured by rock music which are less well-served by headphones such as Dr Dre’s popular Beats range, which emphasise the bass-heavy sounds of hip-hop.
“These new headphones are not like the weak-kneed, lily-livered, tin-pot, skinny sounding little pieces of garbage out on the market today,” explained Lemmy, 67.
"We designed these headphones to deliver everything louder than anything else and with the sort of range, clarity and true rock reproduction you'd expect from a band of warriors like us.”
Using his rivals headphones was like “like you're listening through a towel,” said the frontman as he unveiled his product at the Las Vegas CES electronics trade fair.
The Motörheadphones promise to “give smooth warm bass, bombastic drums and clear mid-range plus distinct high-end because of the 40mm neodymium high power speakers that takes 6-10 times more power than a standard headphone.
Asked if this brush with commerce would damage Motörhead’s anti-establishment credentials, Lemmy said: “People say we've never sold out. No one ever approached us.”
The veteran hoped that his engineers had designed a safe product because “it sucks killing people.”
Branded headphones have become a lucrative side-line for rappers including Dre and 50 Cent. Even Simon Cowell launched an earphone range last year, titled X Headphones.
Meanwhile Beats Electronics, the parent company of the Beats by Dr Dre line, said it will launch its own music streaming service this year.
Trent Reznor of the industrial rock group Nine Inch Nails will be chief creative officer of the streaming service, called Daisy, which aims to let artists communicate directly with fans.
TV review Nick Hewer, the man whose eyebrows speak a thousand words, is set to leave The Apprentice
Film The critics but sneer but these unfashionable festive films are our favourites
TV We're so close to knowing what happened to Oliver Hughes, but a last-minute bluff crushes expectations
Arts & Ents blogs
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Peter Lik: The self-proclaimed 'fine-art photographer' whose work sells for millions
The best underrated Christmas movies from Love, Actually to While You Were Sleeping
Grace Dent on TV: The Lost Honour of Christopher Jefferies was a beautifully shot, immensely considered drama
The Lost Honour of Christopher Jefferies, review: Jason Watkins is brilliant, but real victim Joanna Yeates is reduced to a footnote
Marilyn Manson denies involvement in shocking Lana Del Rey rape video
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food