Madrid lands 2010 MTV European music awards

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The Independent Culture

Madrid will host the host the 2010 MTV Europe Music Awards ceremony on November 7, organisers said Tuesday.

It will be the second time the annual event has been held in Spain after Barcelona in 2002.

The ceremony, which has a potential global television audience of over 600 million people, will be held at Spain's new Caja Magic sports complex whose main stadium seats 12,500 people.

Madrid was selected because of "its vibrant and thriving music scene" and the fact that MTV, a unit of US entertainment firm Viacom, is celebrating its 10th anniversary of its Spanish operations, organisers said in a statement.

Rhythm and blues superstar Beyonce scooped up three wins for best female artist, best song for "Halo" and best video for her number one smash "Single Ladies" at the MTV Europe Music Awards held in Berlin last year.

The awards ceremony has been held each year since 1994. Past performers at the event include Britney Spears, Justin Timberlake, Madonna and U2.

Past host cities include Copenhagen in 2006, Liverpool in 2008, Lisbon in 2005, Rome in 2004 and Paris in 1996.