On February 22, California indie pop band The Morning Benders is the most blogged act of the moment, following the release of its single "Excuses" as a free download. In second and third place, according to The Hype Machine, are Canadian rock band Broken Social Scene and Los Angeles indie band Local Natives.
Broken Social Scene is a Toronto-based experimental group that consists of anywhere from six to 19 members, many of whom also have other ongoing bands and solo projects. The group's fifth album, Forgiveness Rock Record, is due out in May, and the its top status in the blogs follows the release of the first song off that album. In one of many positive reviews of the seven-minute track - called "World Sick" - Sheena Beaston (sheenabeaston.typepad.com) calls it "a total journey of radness."
Also climbing into a top spot is Field Music, a British band whose core members are brothers David and Peter Brewis. The band just released its album Field Music (Measure), followed a three-year hiatus, and many bloggers are happily talking about the band's comeback. Indie Music Filter (www.indiemusicfilter.com) said, "I'm thinking that 2010 will be a lot of time spent listening to this band. Glad the Brewis brothers are back writing music together."
The 10 most blogged artists on The Hype Machine on February 22 at 10:00 AM GMT:
• The Morning Benders
• Broken Social Scene
• Local Natives
• Field Music
• Ted Leo & The Pharmacists
• White Hinterland
• Toro Y Moi
Launched in 2005, The Hype Machine aggregates information from more than 1,000 music blogs worldwide. Known for identifying up-and-coming artists, the site enables music fans to easily find out what music is hot in the blogosphere and to instantly hear and buy MP3s.