Music streaming counts towards Top 40 chart for the first time

 

The British singles chart enters a new era next month when streams and downloads are combined for the first time, to create a rundown which severs the 62-year link between sales and a song’s position in the Top 40.

The Official Singles Chart, broadcast by Radio 1 on Sunday July 6, will be the first to count audio streams from services such as Spotify and Deezer, alongside paid-for downloads.

The change reflects the soaring popularity of streaming in the UK. The total number of weekly audio streams has risen from 100 million in January 2013 to 260 million last month.

Last year, UK single sales fell 3.4 per cent to 183 million singles, reflecting a global slump in iTunes music downloads.

In the biggest upheaval since the chart was launched in 1952, compilers have produced a ratio to “weight” a temporary stream against an actual song purchase.

Two of this year’s biggest hits - "Rather Be" by Clean Bandit and "Waves" by Mr Probz - passed 1.5 million weekly streams at their peak, compared to around 100,000 download sales.

To reflect the difference, 100 streams will count as equivalent to one download or physical single in the chart compilation process.

Streaming services which will contribute to the chart include Spotify, Deezer, Napster, O2 Tracks, Xbox Music and Music Unlimited and rara (powered by Omnifone).

Video views on YouTube and Vevo, which dwarf singles sales, will not count towards the chart, nor will song “tags” on the popular Shazam mobile app.

Martin Talbot, Official Charts Company chief executive, said: “The chart has evolved from vinyl to CD singles to downloads and this is the latest stage of that progression - it will align the Official Singles Chart with the consumption habits of the future. It’s the result of months of testing the methodology and now we’re ready to launch.”

For the first time, the chart will accurately reflect the nation’s most popular songs rather the simply those most widely bought. Mr Talbot said: “Previously you might have bought a single by your favourite band but not played it too often.

“The new chart is still the most trusted and definitive measure of Britain’s music tastes but it will be a purer reflection of popularity, it’s more democratic. It tells us what songs people are actually listening too over days, weeks and months.”

The definition of a “stream” to qualify for the chart will be 30 seconds of listening, the period after which royalties are paid.

Although testing shows that the top ten may not alter greatly, songs which have greater longevity with listeners will linger in the combined chart.

Guitar bands could also receive a boost. Arctic Monkeys are the most streamed artist in the UK and the indie band alt-J are also popular with streaming users.

Talbot said: “It brings a broader demographic into the singles chart. Spotify or Deezer subscribers might not buy pop singles but their tastes will influence the chart.”

Dan Smith, frontman with Bastille, whose single Pompeii has passed the 26 million streams mark, welcomed the move. He said: “I think for the charts to be fair it has to reflect how people digest music.

“If you look at the live shows we do versus how many albums we’ve sold, it’s clear that at least double, if not more people, have heard or own the album than have actually paid for it. I think bringing streaming in to that (the chart) is pretty much as close as you can get to reality, so it’s definitely a good thing.”

Weighted streams will now also count towards the Silver, Gold and Platinum (600,000 sales) discs awarded by the BPI.

Top 10 download singles Q1 2014

"Happy" - Pharrell Williams

"Rather Be" - Clean Bandit ft Jess Glynne

"Timber" - Pitbull ft Kesha

"Hey Brother"  - Avicii

"My Love" - Route 94 ft Jess Glynne

"Dark Horse" - Katy Perry ft Juicy J

"Money On My Mind" - Sam Smith

"Feelin' Myself "- Will.i.am / Miley Cyrus / Wiz Khalifa / French Montana

Crying For No Reason - Katy B

Top 10 streamed tracks Q1 2014

"Happy" - Pharrell Williams

"Rather Be" - Clean Bandit ft Jess Glynne

"Timber" - Pitbull ft Kesha

"Hey Brother" - Avicii

"Drunk In Love" - Beyoncé ft Jay-z

"Trumpets" - Jason Derulo

"Counting Stars" - OneRepublic

"Dark Horse" - Katy Perry ft Juicy J

"Royals" - Lorde

"Pompeii" – Bastille

Source: The Official Charts Company

Arts and Entertainment
Chloe-Jasmine Whicello impressed the judges and the audience at Wembley Arena with a sultry performance
TVReview: Who'd have known Simon was such a Roger Rabbit fan?
News
Rumer was diagnosed with bipolarity, attention deficit hyperactivity disorder and post-traumatic stress disorder: 'I was convinced it was a misdiagnosis'
peopleHer debut album caused her post-traumatic stress - how will she cope as she releases her third record?
Arts and Entertainment
Nick Frost will star in the Doctor Who 2014 Christmas special

TV
Arts and Entertainment
Friends is celebrating its 20th anniversary this year
TV
Arts and Entertainment
A spell in the sun: Emma Stone and Colin Firth star in ‘Magic in the Moonlight’
filmReview: Magic In The Moonlight
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
Maisie Williams plays 'bad ass' Arya Stark in Game of Thrones

TV
Arts and Entertainment
Liam Neeson said he wouldn't

TV
Arts and Entertainment

TV
Arts and Entertainment
Meera Syal was a member of the team that created Goodness Gracious Me

TV
Arts and Entertainment
The former Doctor Who actor is to play a vicar is search of a wife

film
Arts and Entertainment

music
Arts and Entertainment
Pointless host Alexander Armstrong will voice Danger Mouse on CBBC

TV
Arts and Entertainment
Pharrell dismissed the controversy surrounding

music
Arts and Entertainment
Jack Huston is the new Ben-Hur

film
Arts and Entertainment

TV
Arts and Entertainment
Cara Delevingne modelling

film
Arts and Entertainment
Emma Thompson and Bryn Terfel are bringing Sweeney Todd: The Demon Barber of Fleet Street to the London Coliseum

theatre
Arts and Entertainment
Sheridan Smith as Cilla Black

TV
Arts and Entertainment
Robin Thicke's video for 'Blurred Lines' has been criticised for condoning rape

Robin Thicke admits he didn't write 'Blurred Lines'

music
Arts and Entertainment
While many films were released, few managed to match the success of James Bond blockbuster 'Skyfall'

film
Arts and Entertainment
Matt Damon as Jason Bourne in The Bourne Ultimatum (2007)

film
Arts and Entertainment
Sheridan Smith as Cilla Black

Review: Cilla, ITV TV
Arts and Entertainment

TV
Arts and Entertainment
Tom Hardy stars with Cillian Murphy in Peaky Blinders II

TV
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

    Despite the result, this is the end of the status quo

    Boyd Tonkin on the fall-out from the Scottish referendum
    Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

    Manolo Blahnik: Flats, Englishness, and Mary Beard

    The shoe designer who has been dubbed 'the patron saint of the stiletto'
    The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

    Scrambled eggs and LSD

    Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
    'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

    'Normcore': Blending in is the new standing out

    Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
    Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

    New leading ladies of dance fight back

    How female vocalists are now writing their own hits
    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam