The music video was thought to be dying for a while post MTV-era, but thanks to the internet it is more vital than ever as a means of promotion and, more importantly, an art form.
You don't necessarily need to have Beyoncé or Kendrick Lamar money to make a striking one though, as IsaiahXavier10 showed this week, making his own no budget video for M-City J.r.'s 'Addicted To My Ex'.
Panning, whipping and flipping his iPhone, his seamless creation is going down a storm on social and kind of speaks to our obsession with selfies and storifying our days.
It was made using creative video editing app Musical.ly.
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