OK Go are back with another wild, stunt video; this time promoting their new track, 'Upside Down & Inside Out'.
Though it doesn't feature any turning inside out (which sound horrifying), it does feature the band flipping upside down in zero gravity. Posted to the band's Facebook page, the video opens on the words; "What you are about to see is real. We shot this is zero gravity, in an actual plane, in the sky. There are no wires or green screen."
Indeed, it's the first art piece to be shot entirely in zero gravity, with the band spending 3 weeks at a ROSCOSMOS (Russia's own version of NASA) facility to prepare. In total, 21 flights were taken over Russian skies, with 15 zero-gravity parabolas per flight, making a total of about two hours and fifteen minutes in weightlessness.
"Because we wanted the video to be a single, uninterrupted routine, we shot continuously over the course of eight consecutive weightless periods, which took about 45 minutes, total," director, and sister of band member Damian Kulash Jr., Trish Sie told BroadwayWorld. "We paused the action, and the music, during the non-weightless periods, and then cut out these sections and smoothed over each transition with a morph."
"It was nearly a decade ago that the world started buzzing about commercial space travel and exploration. When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space," explains Kulash Jr., who also took co-directing duties. "So for years, we've been looking for the opportunity to make a weightless video. I mean, what could be more thrilling than astronaut training?"
OK Go originally shot to internet fame back in 2006, when their viral video for 'Here It Goes Again' saw the band perform an elaborate treadmill routine. "We were so lucky to have our first homemade videos land right at the moment when internet video was just starting to open up as a new cultural phenomenon," reflected Kulash Jr. "It gave us a new sandbox to play in and it emboldened us to keep chasing our wildest creative ideas, both in music and video, regardless of where they lead."
'Upside Down & Inside Out' is taken from OK Go's new album, Hungry Ghosts; available now.
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