Rita Ora discovered the perils of relying on your Twitter followers – even if you have almost four million of them.
The “I Will Never Let You Down” singer tweeted today that she would release her new single on Monday if she received 100,000 retweets.
The 23-year-old wrote: “Dropping my new song on Monday if this gets 100,000 retweets.”
But it was more trick than treat for Ora. After receiving less than 2,000 retweets by this afternoon and, perhaps pre-empting failure, the singer deleted the tweet.
However, the stealthy move didn’t go unnoticed by fans. One user tweeted: “So we’re not getting [the] new single?”
And another added: “Will you release the new single even if we don't reach the target? I think you're just teasing us.”
Only Monday will tell if Ora will go ahead with the release – but at least she can console herself with her burgeoning film career.
The singer is set to star in forthcoming erotic movie Fifty Shades of Grey as Mia, the sister of Christian Grey.
Funniest PR fails
Funniest PR fails
U2 thought they would give away their first album in five years for free to 500 million iTunes customers in September.
It turns out not everyone wanted Songs of Innocence popping up on their iPods.
2/5 Rita Ora
The “I Will Never Let You Down” singer tweeted that she would release her new single the Monday after Halloween if she received 100,000 retweets.
But after receiving less than 2,000, she deleted the tweet.
Obviously, it didn't go unnoticed.
3/5 Susan Boyle
Look, we're not going to explain this one to you but let's just say that someone should have re-read this hashtag a few times...
It did refer to an album party, by the way. Susan Boyle was launching her new release, Standing Ovation, back in 2012. Cue multiple parody accounts and general hilarity in the Twittersphere.
Needless to say, it was hastily changed to #SusanBoylesAlbumParty
Ryanair boss Michael O'Leary took to Twitter for a live Q&A in October 2013, using the hashtag #GrillMOL
Let's just say it didn't go too well...
In the wake of the horsemeat scandal, the Tesco Customer Care Twitter account posted a tweet that appeared to make light of the incident.
It said: "It's sleepy time so we're off to hit the hay! See you at 8am for more tweets. #TescoTweets"
It was criticised for being in bad taste but people found it quite funny too.
It turned out the tweet had been scheduled before the news broke.
Based on EL James’ best-selling trilogy, the movie is scheduled for release on Valentine’s Day.