At first, it was Miley Cyrus who bore the brunt of the criticism for her infamous VMA performance with Robin Thicke.
Since then, however, the "Blurred Lines" singer has drawn equal ire over the lyrical content of his songs, seeing his number one hit banned from some university campuses in the UK and his Beats Pill advert restricted to evening hours following complaints claiming it objectified women.
In a new interview with Elle, Thicke only added fuel to the fire, discussing his sex life, his father Alan's womanising ways and the size of his manhood.
"My dad was single my whole pubescent period," he said. "He had Ms. Alabama, Ms. Dominican Republic - every week. I was like, Dang, Pops. He had an indoor Jacuzzi, and he frequented it. The first time I saw a naked woman was when I went to take a shower one morning before school. I was like, 'who is this girl in my shower?'"
He said that as a teenager, his weekends were spent in his "huge house with a tennis court" with his friends.
"It'd be video games, basketball, chicks, and swimming. I was like a college kid when I was 14," he said.
Thicke said his father, an actor and TV presenter, gave him advice about how to pursue women.
"We were on vacation and some pretty girl walked by," he said.
"I started ogling her like a 12-year-old boy, and he said, 'I know she's pretty, but you stared at her and followed her across the room. What if there's a prettier girl sitting two tables away? Now she's not going to feel special. She'll say, 'You look at all the girls like that.' You've gotta play it cool so you don’t look like you're desperate.'"
Talking about his relationship with his wife Paula Patton, he said: "The spice is not our problem. We're overspiced. We could probably take a few spices off the shelf."
He said they liked to listen to his music in the bedroom, adding: "Sometimes she'll even play groupie for me."
But when they fight, he claimed, it was time to "lock up the golf clubs," though he added: "If you don't fight, then you don't care. If you're not fighting for the relationship, you need to move on."