Spotify reprimanded over swear word in Lily Allen promotional email
The email contained the title of Allen's song 'F*** You'
Spotify has been censured by the advertising watchdog for sending a promotional email with the Lily Allen song title “F*** You” in it.
The promotional email that was sent to customers included the text: “Have you heard this song by Lily Allen? Give it a try. F*** You,” taken from the title of her 2009 single.
The Advertising Standards Authority (ASA) has banned Spotify from using the advert, ruling that the swear word was likely to cause “serious or widespread offence”.
The online streaming service argued there was a clear difference between using deliberate bad language and using it in the context of the advert.
It added users under the age of 18 had to have the consent of a parent or guardian to join the service and those under 13 were not allowed to sign up.
But the ASA said recipients of the email would not have expected it to contain offensive language.
“While we considered Spotify users would understand the use of ‘F*** You’ to be the title of the song, we considered recipients from the general online music service would not expect them to include swearing,” the ASA said.
“We consider the use of ‘F***’ was likely to cause serious offence to some recipients of such emails and therefore concluded that the ad breached the Code.”
Is the comedy album making a comeback?comedy
Artists unveils new exhibition inspired by Hastings beachart
Arts & Ents blogs
- 1 Malaysian cyclist could face disciplinary action after 'Save Gaza' gloves protest
- 2 Is Gideon Levy the most hated man in Israel or just the most heroic?
- 3 McDonald’s removes chicken nuggets from the menu in Hong Kong amid major food scare
- 4 Students offered grants if they tweet pro-Israeli propaganda
- 5 Satellite full of sexually experimental geckos adrift in space, Russia loses control of mission
Hercules, review: Dwayne 'The Rock' Johnson takes centre stage in preposterous movie
Fifty Shades of Grey trailer: First look at Jamie Dornan as Christian Grey
Fifty Shades of Grey trailer provokes moral outrage from US parenting groups
Fifty Shades of Grey film stills
German art world rocked as artists use renowned fat sculpture to distil schnapps
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Arizona execution lasts two hours as killer Joseph Wood left 'snorting and gasping' for air
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia