Taylor Swift has signalled that she's kissed and made up with Apple by revealing she will be putting her hugely successful album 1989 on Apple Music (and "happily so").
The "Shake It Off" singer caused the tech giant to change its policy over royalties for artists after writing an open letter on her Tumblr account.
She called out the iPhone makers for initially refusing to pay artists during a three month free trial of Apple Music and said she was withholding her latest album.
"We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation," she wrote on Twitter at the weekend.
After the events of this week, I've decided to put 1989 on Apple Music...and happily so.Taylor Swift (@taylorswift13) June 25, 2015
To which the tech firm responded: "We hear you @taylorswift13 and indie artists. Love, Apple."
Swift was quick to come back with a tweet expressing her relief. "I am elated and relieved. Thank you for your words of support today. They listened to us," she wrote.
Today she went one step further and gushed: "This is simply the first time it's felt right in my gut to stream my album. Thank you, Apple, for your change of heart."
Up to now only Swift's earlier albums have been available on streaming services such as Tidal, Beats Music, Google Play Music and Rhapsody.
She also made it clear that she hadn't done "an exclusive deal" with Apple.
In case you're wondering if this is some exclusive deal like you've seen Apple do with other artists, it's not.Taylor Swift (@taylorswift13) June 25, 2015
This is simply the first time it's felt right in my gut to stream my album. Thank you, Apple, for your change of heart.Taylor Swift (@taylorswift13) June 25, 2015
Last year Swift hit headlines when she pulled her entire back catalogue from music streaming service Spotify while she was promoting new album 1989, which sold 1.287 million copies in its first week.
The 25-year-old said at the time that "valuable things should be paid for", arguing that "music should not be free" and artists should not "underestimate themselves or undervalue their art".
Musicians against Spotify
Musicians against Spotify
1/10 Taylor Swift
Taylor Swift does not what her work to be used as an 'experiment' by Spotify and believes that artists are treated unfairly. She withdrew her entire catalogue in November 2014.
2/10 Thom Yorke
The Radiohead frontman famously described Spotify as 'the last desperate fart of a dying corpse' in October 2013.
3/10 David Byrne
David Byrne of Talking Heads wrote about not understanding Spotify's claim of discovery in a Guardian op-ed. 'The inevitable result would seem to be that the internet will suck the creative content out of the whole world until nothing is left,' he said.
Beck dismissed the Spotify model as 'not working' because of how little it pays musicians. He added that the 'saddest thing' about streaming is the poor sound quality - 'It's like watching Citizen Kane on your phone'.
5/10 The Black Keys
Dan Auerbach has described Spotify's payment to artists as 'so minuscule it's laughable'. 'If you are a bigger band that's already known and you rely on record sales for a living then it's really no place to be,' he said.
6/10 Atoms for Peace
Thom Yorke's other band refused to let Spotify stream their songs. Nigel Godrich from the group described the service as 'an equation that just doesn't work'. 'Small labels and new artists can't even keep their lights on. It's just not right,' he said.
7/10 Yannis Philippakis
The Foals singer said he would rather that somebody stole his record on vinyl than bought it or streamed it on Spotify. He described using Spotify as like going to a top class restaurant and leaving only coppers without paying the bill.
8/10 Aimee Mann
The US singer-songwriter has not put her music on Spotify because she does not think artists make a fair amount of money from the streaming service.
9/10 Grizzly Bear
The band tweeted in 2012 that Spotify provides a great service for people but does as much to help bands as 'downloading from Limewire'.
10/10 Jason Isbell
Jason Isbell of Drive-By Truckers has used the single word 'evil' to describe Spotify.
"I felt like I was saying to my fans, 'If you create music someday, if you create a painting someday, someone can just walk into a museum, take it off the wall, rip off a corner off it and it's theirs now and they don't have to pay for it," she said.
"I didn't like the perception that it was putting forth and so I decided to change the way I was doing things."
Spotify subsequently begged Swift to return with a "we love you" playlist and insisted that nearly 70 per cent of its revenue goes back to the music community.Reuse content