Spotify's CEO has hit out at Taylor Swift for pulling her back catalogue from the streaming service last year.
The "Blank Space" singer removed her songs because she did not want to "contribute her life's work to an experiment that does not fairly compensate the writers, producers, artist and creators".
But according to boss Daniel Ek, Swift's fans have since been listening to her music on YouTube, making the whole idea pointless.
"Her YouTube streams went through the roof," Ek told Billboard. "What that tells me is the audience that was listening to Taylor Swift on Spotify went on YouTube to do it instead. Then you may ask, 'Well, what was the benefit of it?'"
Ek added that he was "a little surprised" by the extensive media coverage of Swift's controversial decision but knew he was "dealing with America's darling".
Musicians against Spotify
Musicians against Spotify
1/10 Taylor Swift
Taylor Swift does not what her work to be used as an 'experiment' by Spotify and believes that artists are treated unfairly. She withdrew her entire catalogue in November 2014.
2/10 Thom Yorke
The Radiohead frontman famously described Spotify as 'the last desperate fart of a dying corpse' in October 2013.
3/10 David Byrne
David Byrne of Talking Heads wrote about not understanding Spotify's claim of discovery in a Guardian op-ed. 'The inevitable result would seem to be that the internet will suck the creative content out of the whole world until nothing is left,' he said.
Beck dismissed the Spotify model as 'not working' because of how little it pays musicians. He added that the 'saddest thing' about streaming is the poor sound quality - 'It's like watching Citizen Kane on your phone'.
5/10 The Black Keys
Dan Auerbach has described Spotify's payment to artists as 'so minuscule it's laughable'. 'If you are a bigger band that's already known and you rely on record sales for a living then it's really no place to be,' he said.
6/10 Atoms for Peace
Thom Yorke's other band refused to let Spotify stream their songs. Nigel Godrich from the group described the service as 'an equation that just doesn't work'. 'Small labels and new artists can't even keep their lights on. It's just not right,' he said.
7/10 Yannis Philippakis
The Foals singer said he would rather that somebody stole his record on vinyl than bought it or streamed it on Spotify. He described using Spotify as like going to a top class restaurant and leaving only coppers without paying the bill.
8/10 Aimee Mann
The US singer-songwriter has not put her music on Spotify because she does not think artists make a fair amount of money from the streaming service.
9/10 Grizzly Bear
The band tweeted in 2012 that Spotify provides a great service for people but does as much to help bands as 'downloading from Limewire'.
10/10 Jason Isbell
Jason Isbell of Drive-By Truckers has used the single word 'evil' to describe Spotify.
Spotify may have more than 10 million paying subscribers around the world but Swift's departure would have made quite the dent, as over 25 per cent had streamed at least one of her songs at the time.
The 25-year-old believes that "valuable things should be paid for", arguing last year that "music should not be free" and artists should not "underestimate themselves or undervalue their art".
"I felt like I was saying to my fans, 'If you create music someday, if you create a painting someday, someone can just walk into a museum, take it off the wall, rip off a corner off it and it's theirs now and they don't have to pay for it," she said.
"I didn't like the perception that it was putting forth and so I decided to change the way I was doing things."
Spotify begged Swift to return to the service with a "we love you" playlist and insisted that nearly 70 per cent of its revenue goes back to the music community.
Swift's popular repertoire can be found on Jay Z's artist-owned Tidal service as well as other subscription services Beats Music, Google Play Music and Rhapsody.
Earlier this month, Edgar Berger, Sony Music CEO said that streaming is the "final destination" for the music industry.Reuse content