The Magna Carta Holy Grail of promotion? Samsung tie-up means Jay-Z's new album will go platinum before it is even released
Jay-Z’s forthcoming album Magna Carta Holy Grail is set go platinum before its official release thanks to a deal with Samsung.
One million copies of the album will be given away for free to Samsung Galaxy smartphone users 72 hours ahead of the record’s official release on 4 July.
Samsung has purchased 1 million digital copies of Magna Carta Holy Grail for $5 dollars each, instantly qualifying the record to go platinum.
Only the first 1 million users will be able to download the album three days before its public release, but those who do have been promised an “unprecedented inside look into the album’s personal stories and inspiration” according to the album’s website.
Jay-Z released a video of the making of his new album on YouTube yesterday, which shows him in the studio with Rick Rubin, Pharrell Williams and Timbaland. The video has attracted 5 million views in under 24 hours.
In the clip Jay-Z also talks to camera about making music for a technology-savvy world. “The internet is like the wild west. The wild, wild west. We need to rewrite the rules. We don’t have any rules, everybody is trying to figure it out,” he said.
He added that the album was about “this duality of how do you navigate your way through the whole thing, through successes and through failures, and remain yourself?”
Arts & Ents blogs
- 1 Cara Delevigne addresses awkward interview on Good Day Sacramento
- 2 Top Gear team of Jeremy Clarkson, Richard Hammond and James May officially heading to Amazon Prime for new car show
- 3 Stuart Baggs: Apprentice star 'The Brand' found dead aged 27
- 4 How to cancel Amazon Prime: after Top Gear hiring, how to leave premium service
- 5 MH370 debris: Investigators 'confident' that Boeing 777 wing found - live updates
Top Gear hires female executive producer Lisa Clark amid reports Jodie Kidd will join Chris Evans fronted show
Frank Ocean, where's that new album at?
Top Gear team of Jeremy Clarkson, Richard Hammond and James May officially heading to Amazon Prime for new car show
Jon Snow not dead? Kit Harington spotted in Belfast where Game of Thrones season 6 is filming
Top Gear: Jenson Button reportedly joining Chris Evans as replacement host
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn – or a return to a Labour government
Labour leadership contender Jeremy Corbyn says 'we can learn a great deal from Karl Marx'
I am the Jeremy Corbyn supporter that many will tell you doesn't exist
Public anger after French sunbather beaten up by gang for wearing a bikini in Reims park
Labour leadership: New poll shows party is now even 'less electable' than under Ed Miliband
Calais crisis: For desperate migrants it is 'England or death' as they brave dogs, riot police and speeding trains