The Magna Carta Holy Grail of promotion? Samsung tie-up means Jay-Z's new album will go platinum before it is even released
Jay-Z’s forthcoming album Magna Carta Holy Grail is set go platinum before its official release thanks to a deal with Samsung.
One million copies of the album will be given away for free to Samsung Galaxy smartphone users 72 hours ahead of the record’s official release on 4 July.
Samsung has purchased 1 million digital copies of Magna Carta Holy Grail for $5 dollars each, instantly qualifying the record to go platinum.
Only the first 1 million users will be able to download the album three days before its public release, but those who do have been promised an “unprecedented inside look into the album’s personal stories and inspiration” according to the album’s website.
Jay-Z released a video of the making of his new album on YouTube yesterday, which shows him in the studio with Rick Rubin, Pharrell Williams and Timbaland. The video has attracted 5 million views in under 24 hours.
In the clip Jay-Z also talks to camera about making music for a technology-savvy world. “The internet is like the wild west. The wild, wild west. We need to rewrite the rules. We don’t have any rules, everybody is trying to figure it out,” he said.
He added that the album was about “this duality of how do you navigate your way through the whole thing, through successes and through failures, and remain yourself?”
film Sex scene trailer sees a shirtless Jamie Dornan turn up the heat
Maisie Williams single-handedly rises to the challengeTV
Arts & Ents blogs
- 1 Woman falls to her death as she celebrates marriage proposal at the edge of Ibiza cliff
- 2 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 3 Dad attempts revenge on teenage daughter, plan backfires spectacularly
- 4 Ball pool for adults opens in London
- 5 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
Game of Thrones, season 5: Grey Worm actor Jacob Anderson is all for more male nudity – as long as he can keep his clothes on
Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
Game of Thrones really doesn't want Danny Dyer - EastEnders star rejected three times
Martin Scorsese 'in shock' after death on set of new film Silence
Game of Thrones season 5 trailer: The first full-length look is here
9 reasons Greece's experiment with the radical left is doomed to failure
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures