Music fans had a few surprises this week. Two artists who had “retired” from music, David Bowie and Justin Timberlake, both announced they weren’t done quite yet.
But whereas Bowie nonchalantly uploaded a new track (the first in a decade) onto the internet on Tuesday, Timberlake obviously felt his return (after a five-year absence) deserved rather more fanfare.
At 5am yesterday he tweeted telling people to head to his website at 5pm. Pop fans everywhere held their breath all day for a new track. Five o’clock arrived and instead of a tune, a one-minute video appeared featuring Timberlake giving a pretentious speech.
“I don’t want to put anything out that I feel is something I don’t love. You have to wait for it”. He finishes by stepping into a recording booth and saying, “I’m ready”.
Then we’re informed to come back in three days’ time, when presumably a new song will drop. Or perhaps he’ll string it out for a bit longer. I think I preferred Bowie’s resurrection.