OK Go premieres HTML5-powered interactive video
Wednesday 27 July 2011
On July 27 viral video darlings OK Go premiered their latest music innovation, an interactive video for their single "All Is Not Lost," featuring the dance troupe Pilobolus and powered by HTML5.
The new video, for a track from the band's album Of the Blue Colour of the Sky, takes advantage of HTML5's audio and video tags. The video uses multiple browser windows to create interesting patterns with the images of the dancers. In collaboration with Google Japan, the technology allows users to embed messages spelled out in a typeface generated by the group's feet, viewed below a transparent floor.
The project also relies on Canvas capabilities, allowing the browser windows to shift and resize while staying in sync with the music, according to Google. "The challenge comes with balancing the complexity of the process with the need to keep it running alongside the music," writes technology magazine Wired UK.
Also pioneering new innovations in music videos and film, Canadian rock band Arcade Fire together with Google and artist Chris Milk launched an interactive video set to the band's track "We Used to Wait" last August. Called "The Wilderness Downtown," the online project makes use of Google Maps and Google Street View to incorporate images of the viewer's hometown into the video.
Chicago pop band OK Go is best known for its mastery of often low-budget videos shared on YouTube. The video for "Here It Goes Again," their famed treadmill clip, won a Grammy Award for Best Short-Form Music Video in 2007.
If you want to see the Chrome-designed video in action, visit http://www.allisnotlo.st.
Watch a non-HTML5 version: http://www.youtube.com/watch?v=ur-y7oOto14
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