OK Go premieres HTML5-powered interactive video
Wednesday 27 July 2011
On July 27 viral video darlings OK Go premiered their latest music innovation, an interactive video for their single "All Is Not Lost," featuring the dance troupe Pilobolus and powered by HTML5.
The new video, for a track from the band's album Of the Blue Colour of the Sky, takes advantage of HTML5's audio and video tags. The video uses multiple browser windows to create interesting patterns with the images of the dancers. In collaboration with Google Japan, the technology allows users to embed messages spelled out in a typeface generated by the group's feet, viewed below a transparent floor.
The project also relies on Canvas capabilities, allowing the browser windows to shift and resize while staying in sync with the music, according to Google. "The challenge comes with balancing the complexity of the process with the need to keep it running alongside the music," writes technology magazine Wired UK.
Also pioneering new innovations in music videos and film, Canadian rock band Arcade Fire together with Google and artist Chris Milk launched an interactive video set to the band's track "We Used to Wait" last August. Called "The Wilderness Downtown," the online project makes use of Google Maps and Google Street View to incorporate images of the viewer's hometown into the video.
Chicago pop band OK Go is best known for its mastery of often low-budget videos shared on YouTube. The video for "Here It Goes Again," their famed treadmill clip, won a Grammy Award for Best Short-Form Music Video in 2007.
If you want to see the Chrome-designed video in action, visit http://www.allisnotlo.st.
Watch a non-HTML5 version: http://www.youtube.com/watch?v=ur-y7oOto14
Film Leonardo DiCaprio hunts Tom Hardy
Arts & Ents blogs
- 1 Stuart Baggs dies: Apprentice star 'The Brand' found dead aged 27
- 2 Whoopi Goldberg tells Cara Delevingne to suck it up: 'She's not famous. I'M famous'
- 3 1000 people played Foo Fighters simultaneously to try and get them to play their city
- 4 Every club should be like Labour – you can’t join as a new member unless you’re already a member
- 5 Doctor Who: Christopher Eccleston says why he left the BBC series after just one series
Why Harry Potter's aged 35, not 26
Frank Ocean, where's that new album at?
Top Gear trio Jeremy Clarkson, Richard Hammond and James May heading to Amazon Prime for new car show
Benedict Cumberbatch has 1,480 lines in Hamlet - so what's the secret to actors' memory skills?
Drake responds to Meek Mill's 'diss' track 'Wanna Know' by laughing at the rapper on Instagram
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn – or a return to a Labour government
Labour leadership contender Jeremy Corbyn says 'we can learn a great deal from Karl Marx'
Is Britain really full up? Are migrants taking our jobs? Leading academic answers the most common anti-immigration claims
Public anger after French sunbather beaten up by gang for wearing a bikini in Reims park
Labour leadership: New poll shows party is now even 'less electable' than under Ed Miliband
While we fixate on Calais, the Home Office is quietly deporting dozens of migrants on 'ghost flights'