Album: Cher Lloyd, Sticks + Stones (SYCO)

The most enjoyable contestant on last year's X Factor, Lloyd has so far made a disappointing pop star.

Her "Oh My Darling, Clementine"-based debut "Swagger Jagger" was an atrocity, and Sticks + Stones – concocted by the likes of RedOne (Gaga), Max Martin (Britney) and Syco's usual backroom boys – isn't much better. A rapid-fire rapper but an unexceptional singer, all Syco needed to do was reprise her staggering first TV audition. Astonishingly, they've dropped the ball.