Basically, the e-mail and fax merge means that we can send programme proposals to maybe 150 potential broadcasters - and, importantly, it comes through to them as though it was sent as an individual e-mail. It means that we can still offer a really personal service, as well as save time and money. Many of our clients are in foreign territories, and they particularly appreciate the system. Even though the information would get to them if we used the postal service, it would be much slower, and they might feel out of the loop.
Initially, it's quite hard to get such a system up and running. I would recommend being extremely diligent about getting contacts. Whenever we meet a potential client, we will always get every possible way of getting in contact with them. And, because we are a business-to-business company, we aren't going down the path of unsolicited material. We are always selling to broadcasters who want and expect to hear what projects Wise Buddha has on the go.
That is a very specific job. But on a day-to-day basis, the best thing is having all my e-mail, voicemail, diaries and contact address details on a desktop. We have a system that makes all these different messaging systems arrive on the desktopThe other advantages are that you then have an accurate knowledge of who has called, and it's sat there right in front of you saying - "here I am, deal with me". Certainly, I think that our clients find it's a confidence booster; they know that we are making every effort, using all methods available, to make it easier for them to contact us.
Even my wife ends up on the desktop, which brings us to the merging of work and personal life. But my thoughts on this are that any spouse who has had the experience of a mobile phone going off in a meeting and then being unable to talk will find that this is a much less unpleasant service. Basically, it's an answering machine.
I do keep pretty up to date with technology. What I feel quite strongly about at the moment is the prospect of music over the Internet, which is only in its infant stage. My thoughts are that it'll eventually become another medium for selling music. Record companies must really get a handle on this. It's good for a number of reasons, but strikingly good for the propagation of music - for example, new bands who don't have record deals can set up a website and sell their product direct.
Otherwise, I am really excited about digital radio. Not a lot of other people share my excitement. Digital radio will bring a higher quality sound, in many ways, like the leap from AM to FM. Radio stations will make the leap from FM to digital,; there will be opportunities for more radio stations, and this will probably mean more variety and specialised shows.
We at Wise Buddha are thinking about technology like digital radio all the time. At the moment I keep a close eye, and you'll find me reading the trade press and media sections in the papers. Be warned: people closed their minds to the Internet, but they were wrong, weren't they?Reuse content