Network: The family business? OK so far, but could do better
Tuesday 14 April 1998
Keen to build a new family business, Mark Getty and his partner Klein focused on the stock photography market. "We saw the market as a large but inefficient one," Getty says. "We also saw technology as a catalyst for change in the industry ... Most importantly, it did not seem to us that anyone else in the industry had yet grasped this opportunity."
In just over three years, a world-leading, comprehensive ensemble has been created. In bringing together names like Tony Stone, Hulton Deutsch, ALLsport and Gamma Liaison under one roof, Getty Images can provide clients with a piece of history, a timely sports photo, a glossy business-type print or even film footage.
On adding Hollywood and TV productions to a long list of clients, Getty says: "If you look at the hundreds of millions of dollars spent on Titanic, you ask yourself, why on earth would they turn to stock footage? The answer is simple, many scenes used for the narrative of the film don't need to be expensively shot and can be bought from us."
A visit to Getty Images' London office reveals a fully computerised operation. Mark proudly points out two advanced Linotype scanners used for incoming images and runs me through Compass, the efficient search software used to locate images. Not even lunchtime yet and the display shows hundreds of calls have been received from interested customers. Bearing in mind a single image carries the potential to earn tens of thousands of pounds in royalties, this translates to a great deal of money.
Getty's main competition comes from Bill Gates's Corbis. Acknowledging his rival's magnitude, Getty points out that his is the only library to offer such a vast range of imagery. On Getty Images' success, he says: "This process involved Jonathan [Klein] and me, I did not do this on my own."
So what is the Getty family's view of Mark's success in business? "OK so far" he says, "though surely I could have done better."
Arts & Ents blogs
- 1 Strictly Come Dancing 2014: Gregg Wallace joins line-up as final celebrities revealed
- 2 Notting Hill Carnival: Woman shares selfie after being ‘punched in face for telling man to stop groping her’
- 3 Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
- 4 Oil tanker with $100 million cargo goes missing off Texas coast
- 5 George Galloway left with severe bruising after attack in Notting Hill by man 'shouting about the Holocaust'
Strictly Come Dancing 2014: Gregg Wallace joins line-up as final celebrities revealed
Great British Bake Off 2014: Ofcom receives 13 complaints about Baked Alaska episode
Nicki Minaj suffers wardrobe malfunction during MTV VMAs performance with Ariana Grande and Jessie J
Best movies on Netflix UK and US: 32 films that will end your endless scrolling
Friends reunion: Jennifer Aniston, Lisa Kudrow and Courteney Cox perform mini sketch on Jimmy Kimmel Live
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Do you realise just how foolish the UK looks?
With Douglas Carswell joining Ukip, my party has taken another giant step forward
- < Previous
- Next >