Network: The family business? OK so far, but could do better
Tuesday 14 April 1998
Keen to build a new family business, Mark Getty and his partner Klein focused on the stock photography market. "We saw the market as a large but inefficient one," Getty says. "We also saw technology as a catalyst for change in the industry ... Most importantly, it did not seem to us that anyone else in the industry had yet grasped this opportunity."
In just over three years, a world-leading, comprehensive ensemble has been created. In bringing together names like Tony Stone, Hulton Deutsch, ALLsport and Gamma Liaison under one roof, Getty Images can provide clients with a piece of history, a timely sports photo, a glossy business-type print or even film footage.
On adding Hollywood and TV productions to a long list of clients, Getty says: "If you look at the hundreds of millions of dollars spent on Titanic, you ask yourself, why on earth would they turn to stock footage? The answer is simple, many scenes used for the narrative of the film don't need to be expensively shot and can be bought from us."
A visit to Getty Images' London office reveals a fully computerised operation. Mark proudly points out two advanced Linotype scanners used for incoming images and runs me through Compass, the efficient search software used to locate images. Not even lunchtime yet and the display shows hundreds of calls have been received from interested customers. Bearing in mind a single image carries the potential to earn tens of thousands of pounds in royalties, this translates to a great deal of money.
Getty's main competition comes from Bill Gates's Corbis. Acknowledging his rival's magnitude, Getty points out that his is the only library to offer such a vast range of imagery. On Getty Images' success, he says: "This process involved Jonathan [Klein] and me, I did not do this on my own."
So what is the Getty family's view of Mark's success in business? "OK so far" he says, "though surely I could have done better."
arts + entsThere were towering ideas, some scintillating performances and revelatory grooves... our writers pick out their personal highlights
elephant appealThe first 23 lots in our charity auction have now gone. But there are 22 more still up for grabs
elephant appealPrince William signs up for our charity appeal
peoplePrepare to be entranced by worms as the molecular biologist gets ready to give the Royal Institution science lectures
elephant appealSo says man jailed for cutting off dead elephant's tusks
booksWe examine the best titles for teens
voicesPeople moan that Christmas is too commercial, the spirit lost. But it is a time to over-indulge, and always has been, says DJ Taylor
scienceResearchers teach border collie to understand sentences using more than 1,000 words
booksA Christmas story in six parts
travelWill high-value tourism help the workshops of this Renaissance city?
food + drinkA trifle without custard? Surely not! Nonsense – and here’s three to finish your festive meal that prove it
Geoffrey Macnab does not like the comedian's big screen debut
Arts & Ents blogs
Heavy rain and years of 'benign neglect' may have caused Apollo Theatre roof collapse
Christmas comes early: Justin Bieber is 'retiring from music'
Justin Bieber isn't retiring from music after all
Nymphomaniac, film review: 'Despite the surreal sex scenes this is a serious drama'
The publisher who played with fire: the battle for control of Larsson's £30m legacy
Tom Daley ‘is gay because his father died’ says UK evangelist
Iain Duncan Smith leaves Commons food banks debate early
David Cameron takes his biggest gamble yet as he gets tough on Europe over immigration
Kiss and yell: Italian protester charged with sexual assault after kissing riot police officer
Anachronistic and iniquitous, grammar schools are a blot on the British education system
Top PR exec Justine Sacco under fire for sending racist tweet before flying to Africa
- 1 Top PR exec Justine Sacco under fire for sending racist tweet before flying to Africa
- 2 French pub fined €9,000 after customers returned empties to bar - because it's 'undeclared labour'
- 3 Sun will 'flip upside down' within weeks, says Nasa
- 4 The publisher who played with fire: the battle for control of Larsson's £30m legacy
- 5 Police seize possessions of rough sleepers in crackdown on homelessness
- < Previous
- Next >