The ideal customer appears to be a fashionable young graphic designer living in a small, minimalist flat with little money to spare. But as the shop also sells some very useful things - a variety of ways of storing the necessary detritus of city living - it attracts a surprisingly broad band of customers. Coinciding with the new shop, Muji is extending its range, to include furniture, a mountain bike (pounds 325) and new watches (below: priced, from left, at pounds 95, pounds 135, pounds 95 and pounds 120).
Muji, 157 Kensington High St (071-376 2484). The store is open, 10am-7pm Mon-Wed and Sat, 10am-7.30 Thurs/FriReuse content