This is sung over a kind of cv/audition by Gullitt, a play-within-a- play in which he rehearses his own commercial - a modern clapperboard with LCD appears several times - and eats several slices of pizza. Subtitles describe his career: played for Holland 65 times; June 1995, signed to Chelsea, and so forth. It all seems a bit sad and Gullitt seems rather diminished, doing the walk-in several times and looking disoriented. It's meant to be self-mockery and grace under pressure, but you wonder who's whoming who.
"A great all-rounder ... with acting experience," continue the subtitles. "Good luck Ruud."
The Pizza Hut series has so far been very competent, but formulaic. Sportsfolk - Damon Hill and Murray Walker, for instance - do scripted set-pieces derived from their callings into Pizza Huts, josh each other, and eat pizza. There are pack shots, and product qualities are clearly extolled. I imagine they do something similar with local sports celebrities in most markets across the world.
But the Gullitt commercial raises the game considerably. It's a creditably quick response to the headlines, cleverer and more free-form than others in the series - and the music is better. A format originally intended for the lager-lads market takes on the subject of hybris, and the tragedy of asking for pounds 2m when you could've scraped by on pounds 1.5m.Reuse content