Peter York On Ads: No 219: Virgin Atlantic: He's just poetry in promotion
He certainly looks the part of the pop/poet crossover, as surely as Scaffold did in the 1960s and John Cooper Clarke did in the 1970s: long hair, long face and body, aristo-London, 1968-revival, velvet clothes.
And his concerns, judged on this tasting, are very metropolitan and media- ish. The ad is selling the cool entertainment package in Virgin Atlantic's economy class - as distinct from the limos-and-legroom concept in Upper Class pitched by grown-ups like Helen Mirren and Terence Stamp. So Lachlanisms like "Personal audio-visual sensation, plug yourself in to the pleasure machine," seem pretty good ways to dignify a screen in the back of the seat ahead. "Position yourself on the sensory surfboard, then wait for the wave of the digital daydream ... multi-digi-psycho-senso-maxo-pleasuronomy," he says (which, handily enough, rhymes with "Virgin economy").
It isn't exactly "The Rime of the Ancient Mariner", but then nor was Clarke's "Ten Years in an Open-Necked Shirt". And it has to be said that Murray Lachlan Young appears to be telegenic, right for the product and for the marketplace. There is always a place for a useful poet, modishly dressed, who can run up something current to order and act it to camera.
The commercial looks very nice: particularly its opening frames, in which we take off at night along the guiding lights of an airport runway with furious jet noise to end on a mauve, velvet-covered Arne Jacobsen Egg Chair with Master Young in it. After this, appropriately enough, it's an MTV-like collage of movie clips, interspersed with Young in surreal settings - Eastern babes in go-go-dancing cages, flaming guitars, computer games - that kind of thing.
But to return to the central issue: should this sort of poetry be allowed, let alone rewarded? Obviously this is a question which Chris Smith, the Broadcasting Standards Council, Demos, Helena Kennedy, Lord Puttnam and the Creative Industries Task Force could usefully spend a couple of months considering.
Arts & Ents blogs
- 1 Paul Scholes: Manchester City were so good against Liverpool I felt like turning the television off
- 2 Notting Hill Carnival: Woman shares selfie after being ‘punched in face for telling man to stop groping her’
- 3 Pamela Anderson rejects ice bucket challenge because of ALS experiments on animals: 'Mice had holes drilled into their skulls'
- 4 Homer Simpson takes the ALS ice bucket challenge because of course he does
- 5 Hello Kitty is not a cat after all
Great British Bake Off, episode 4, review: Heat gets turned up as Iain goes into meltdown
Great British Bake Off 2014: Diana Beard quits due to illness
Homer Simpson takes the ALS ice bucket challenge because of course he does
Friends reunion: Jennifer Anniston, Lisa Kudrow and Courteney Cox perform mini sketch on Jimmy Kimmel Live
Kate Bush, Hammersmith Apollo, gig review: Just what everyone was hoping for
Exclusive: We share blame for creating 'jihad generation', says Muslim strategist
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
Do you realise just how foolish the UK looks?
Ukip Douglas Carswell defection: Tory MP jumps ship to join Nigel Farage
- < Previous
- Next >