But the Canderel commercial has that world to a T. It is composed as a long strip - as if you had several glossy double-page spreads mounted and filmed by a rostrum camera. It's wonderfully mannered - God knows how they got 1990s models to adopt those poses; it must have been as hard as getting modern actresses to talk like Celia Johnson - with all the High Fifties types brilliantly caught: the women about town, the Summer Place beach hunk, the Ivy League executive, the faintly Greenwich Village young turtle-necker. Elegant, classy, good-looking people who take care of themselves - high maintenance people, proud to be sprinkling this high science marvel on to fruit salads or dropping the tablets into proper New York coffee.
The detailing's very good: the typefaces, background colour, the simple Fifties exhortations ("you'll enjoy") are perfectly in period.
And, of course, like a lot of other High Fifties stuff, it looks very now. This entertaining value-adding pastiche was actually made by an English creative in Camden Town, ie, by someone born in the Seventies. Now what does that tell us?Reuse content