PETER YORK ON ADS No 291: GAP
The latest is just too winsome for words, and absolutely right on the money for efficient necrophilia. We're all feeling nice about Donovan now; there are even those who'll make a case for him against Bob Dylan - engaging, much less pretentious, nice tunes. He's the Austin Powers/Ready Steady Go/ clean-pop, mid-late Sixties hippie, not the full horror of free-festival pee-in-the-trench polytechnic circa 1971.
He's an easy-listening classic, just like Dean Martin, so the Gap Ensemble chorus - this decade's version of Coca-Cola's "I want to teach the world to sing" - do "Mellow Yellow". And they do it in cords, because that's the classic can't-go-wrong, easy-wearing look this particular treatment is selling.
"I'm just mad about Saffron," sings a pleasant-looking, brown-haired boy (cord jacket with pockets jeans-style in washed-out buff). He's sitting on the lowest rung of a low-rise tier of white blocks. The camera moves on to a pretty, American washed-out blonde, with a grey top and beige cords. "Saffron's mad about me." Then it's on to a fit, black girl with a good figure and Heather Small high hair (dark brown cords, another grey top). "I'm just mad about Saffron." "And she's just mad about me," sings a big Pete Sampras-type with a grey crew-neck sweater and grey-green cords. (Singing models? Are they dubbed?)
Around them is the chorus - universally pleasant-looking young people, black and white, in tasteful neutrals. At the end, there's that nice label - white-out of a blue rectangle - and a fascinating message: "Everybody in cords."
Everybody in cords! The real Donovan end-of-the-pier party look would have been mixed psycho-colour primaries, from Grannie Takes a Trip in the Kings Road.
Arts & Ents blogs
Sherlock series 3: Benedict Cumberbatch and Martin Freeman provide teasers for the biggest comeback in British television
Miley Cyrus, Robin Thicke and Lady Gaga attacked by Noel Gallagher in 2013 music rant
Sir Elton John lashes out at Russia’s anti-gay laws in Moscow show
Doctor Who Christmas special 2013: New pictures released of Matt Smith's finale
Grace Dent on TV: Imagine – Who’s Afraid of Machiavelli?
- 1 Cameron's freebie to apartheid South Africa
- 2 Is this the scariest advert ever? Japanese tyre commercial comes with its own disclaimer and health warning
- 3 Sherlock series 3: Benedict Cumberbatch and Martin Freeman provide teasers for the biggest comeback in British television
- 4 A forgotten episode in Russian history leaves links with the Philippines
- 5 People will try to reduce Mandela to a lilting reggae tune about ‘love’. They will fail
- < Previous
- Next >