After he's welcomed us, Peter commands the Lottery-lookalike draw to take place. This raises another question: are we seeing the actual draw, or some kind of demo? How does it actually work? How do you enter? Has anyone entered? And how can you repeat a prize draw in an ad? Before addressing these concerns, Peter explains that 25p in every pounds 1 benefits NHS hospital projects; we see pictures of sick children. This too is worrying - is this an official part of the NHS budgeting process? Is it like a jumble sale that raises money for school textbooks? Then Peter says it's easy to enter, you simply call freefone for a player pack and choose your numbers. But do you play it over the telephone - or what exactly?
For all I know, NHS Loto is utterly admirable and completely copper- bottomed. But it doesn't look it: all the straining after familiar effects, after conviviality ("see you next week") and certificated authenticity seems much odder than the everyday surrealism of the run of British ads.
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